---
title: "Dart Board — £3.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/dart-board"
last_updated: "2026-07-31T06:35:21.751Z"
locale: en
meta:
description: "Niche score 58/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dart Board — £3.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **dart board**
**Worth a look**
Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 2Conversion 35Competition 65Returns 93Price range 45Avg price 95Brand share 60Review moat 51Quality gap 53
**Market size**
**Incredible****£3.2M**
£3.2M/yr · 3.1M searches
**Avg price**
**Incredible****£37.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,467.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£6.38–£194.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-46.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dart board is a £3.2M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dart board market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£2.2M–£3.0M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**69%**
Top 20: 88%
**Top-5 click share**
**46%**
Top 20: 82%
**Open market**
**19%**
- WINMAU28% - RUTHLESS16% - Target Darts13% - --12% - Wakefa8% - Seydrey5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/dart-board/trend)
## **Top dart board search terms**
- **dart board**1.8M/yr-47.8%1.9% conv. - **dartboard**293K/yr-44.9%1.7% conv. - **darts board**210K/yr-52.5%1.9% conv. - **dartboards**110K/yr-35.8%1.3% conv. - **winmau dart board**126K/yr-58.5%3.5% conv. - **dart board set**85K/yr-39.1%1.6% conv. - **outdoor dart board waterproof**10K/yr+878.4%0.6% conv. - **dartboard and surround set**66K/yr-57.1%1.1% conv. - **dart boards**55K/yr-54.7%1.6% conv. - **outdoor dart board**22K/yr-0.3%1.0% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/dart-board/search-terms)
## **Top dart board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£96K6%£192K9%£289K12%£385K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)**--**£16.28**4.4★585 rev](https://www.amazon.co.uk/dp/B0D8KMX7Q6) [2**Ruthless Home Darts Centre with Cabinet & Dartboard Complete Dartboard Cabinet Set with 2 Sets of Steel Tip Darts Scoreboards & Optional LED Lighting.**RUTHLESS**£35.31**4.6★1,190 rev](https://www.amazon.co.uk/dp/B0CJCGJMP4) [3**WINMAU Darts - Blade 6 Dartboard - Professional Steel Tip Dart board with Official Tournament Specifications - Endorsed by the PDC**WINMAU**£43.35**4.7★6,045 rev](https://www.amazon.co.uk/dp/B09HR1SV6C) [4**Target Darts Rift Dartboard Set | Steel Tip Dart Board | Staple-less Wire | Includes Two Sets of 17G Darts | Complete Starter Set | Includes 1 Month of DartCounter App**Target Darts**£28.67**4.6★240 rev](https://www.amazon.co.uk/dp/B0FLPXWPRS) [5**Dart Board Set Steel Dart Board Dartboard Set with 6 pcs 20g Steel Tip Darts 12 Flights Rotating Number Ring + Staple-Free Bullseye Throwing Line Install Instruction**Seydrey**£25.14**4.5★2,135 rev](https://www.amazon.co.uk/dp/B08CXP8KK1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light**WINMAU**£194.45**46 rev6mo ago](https://www.amazon.co.uk/dp/B0GK8336JH) [**Target Darts Rift Dartboard Set | Steel Tip Dart Board | Staple-less Wire | Includes Two Sets of 17G Darts | Complete Starter Set | Includes 1 Month of DartCounter App**Target Darts**£28.67**240 rev6mo ago](https://www.amazon.co.uk/dp/B0FLPXWPRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party**Generic**£11.31**5.0★**▲ 486%**](https://www.amazon.co.uk/dp/B0GVZNRZ8G) [**Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party**Generic**£8.79**2.9★**▲ 479%**](https://www.amazon.co.uk/dp/B0GVZX8PT8) [**Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party**Generic**£10.62**5.0★**▲ 478%**](https://www.amazon.co.uk/dp/B0GVZMMJLZ) [**Wakefa Bristle Dart Board for Adults Steel Tip Dart Boards Set Professional Dartboard and Darts in Game Room Bar Office Regulation Size High Grade Sisal Dartboards with 6 18g Metal Tip Darts**Wakefa**£21.28**4.5★**▲ 398%**](https://www.amazon.co.uk/dp/B0F7QZYRST) [**AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light**WINMAU**£194.45**4.1★**▲ 373%**](https://www.amazon.co.uk/dp/B0GK8336JH)
**~~View all trending →~~**
## **What buyers say about dart board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Excellent product, as described”*
**Value For Money**26%
*“Great value for money”*
**Durability**6%
*“Very durable”*
**Size-Overall**4%
*“Fits perfectly”*
**Brightness/Shine/Glow**4%
*“perfect brightness level”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Fun/Entertainment Experience**3%
*“are really enjoying playing”*
**Suitability Beginner**3%
*“Lights it up perfectly for myself as a beginner”*
**Weight Heavy**2%
*“very heavy duty”*
**Ease Of Use**2%
*“Easy”*
### **What buyers complain about **
**Quality-Overall**22%
*“Shocking quality”*
**Value For Money**9%
*“Too expensive”*
**Durability**7%
*“quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have”*
**Weight Heavy**5%
*“Quite heavy”*
**Size-Overall**4%
*“Does not fit Winmau”*
**Advertised Vs Actual Product**3%
*“False advertisement and what a rip off price”*
**Color**3%
*“the colour quality is horrible”*
**Assembly/Installation**3%
*“Unbelievably after assembling”*
**Thickness**3%
*“skinny and boardy”*
**Functionality-Overall**3%
*“It don't work darts just bouncing of it I would like a refund please”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**10%
**Quality-Overall**10%
**Weight Heavy**9%
**Functionality-Overall**6%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Mounting**4%
**Gifting Purpose**3%
**Value For Money**2%
## **Common questions**
- **Is dart board profitable to sell on Amazon United Kingdom?**
- The niche generates £3.2M/yr across 38 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the dart board niche?**
- 15 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in dart board?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 1.1%.
- **When does demand for dart board peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the dart board niche?**
- Listings span £6.38–£194.45; the average listing price is £37.38 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.
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