---
title: "Dart Board Surround Ring — £640K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/dart-board-surround-ring"
last_updated: "2026-07-31T06:35:26.597Z"
locale: en
meta:
description: "Niche score 52/100 · £640K/yr market · 1.2M searches/yr · £16.65 avg price. Soft demand (-63.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £640K/yr market · 1.2M searches/yr · £16.65 avg price. Soft demand (-63.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dart Board Surround Ring — £640K/yr Amazon UK Niche (2026) - Flapen"
---
# **dart board surround ring**
**Worth a look**
Shows low returns (0.8%), but soft demand (-63.3% this quarter) keeps it on the watch list.
Market size 66Growth 0Conversion 39Competition 9Returns 96Price range 69Avg price 79Brand share 94Review moat 78Quality gap 67
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.65**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****441.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.87–£35.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£640K**
£640K/yr · 1.2M searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-63.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dart board surround ring is a £640K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dart board surround ring market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£500K–£666K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**41%**
Top 20: 44%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**3%**
- --56% - VeloStreamus18% - Dlishka11% - BREEZENEST4% - LN COZY CORNER4% - WINMAU3% - Open — no brand owns it (3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/dart-board-surround-ring/trend)
## **Top dart board surround ring search terms**
- **dart board surround ring**414K/yr-63.0%2.0% conv. - **dartboard surround**301K/yr-60.2%1.5% conv. - **dart board surround**141K/yr-62.0%1.5% conv. - **dart surround**97K/yr-66.2%1.3% conv. - **darts surround**97K/yr-72.8%1.4% conv. - **winmau dart board surround**40K/yr-67.6%2.0% conv. - **darts board surround**32K/yr-62.8%1.6% conv. - **darts surround ring**22K/yr-61.5%2.0% conv. - **dart surround ring**19K/yr-59.7%2.1% conv. - **dart board cover**7K/yr-12.5%0.1% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/dart-board-surround-ring/search-terms)
## **Top dart board surround ring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£96K30%£192K45%£288K60%£384K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)**--**£16.28**4.4★585 rev](https://www.amazon.co.uk/dp/B0D8KMX7Q6) [2**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)**VeloStreamus**£16.49**4.4★585 rev](https://www.amazon.co.uk/dp/B0FZFWCPTD) [3**Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)**Dlishka**£14.72**4.1★252 rev](https://www.amazon.co.uk/dp/B0D93KNM9B) [4**Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Black2.5)**Dlishka**£14.39**4.1★252 rev](https://www.amazon.co.uk/dp/B0D37788GB) [5**BREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use**BREEZENEST**£5.87**4.2★24 rev](https://www.amazon.co.uk/dp/B0FP4Z8S3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)**VeloStreamus**£16.49**585 rev8mo ago](https://www.amazon.co.uk/dp/B0FZFWCPTD) [**Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.**Mission Darts**£20.75**456 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJXB6H5) [**BREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use**BREEZENEST**£5.87**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FP4Z8S3C) [**LN COZY CORNER Dart Board Surround Ring Durable PU Dartboard Surround Dart Backboard Ring Compatible with Standard Size Dart Boards**LN COZY CORNER**£9.06**248 rev1y ago](https://www.amazon.co.uk/dp/B0F4WF41TD) [**Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)**Dlishka**£14.72**252 rev1y ago](https://www.amazon.co.uk/dp/B0D93KNM9B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BREEZENEST Darts Backboard & Surround - 71cm Outer Diameter Protective Ring for Standard Dartboards PU Foam Wall Protector for Home & Pub Use**BREEZENEST**£5.87**4.2★**▲ 149%**](https://www.amazon.co.uk/dp/B0FP4Z8S3C) [**Dart Board Surround Ring thk Protective Eva Wall Cover For Missed Throws Easy Assembly For Home&Outdoor Use Perfect Darts Accessory Prevent Wall Damage With The Wall Protector Plate. (Figure 2.5)**Dlishka**£14.72**4.1★**▲ 103%**](https://www.amazon.co.uk/dp/B0D93KNM9B) [**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)**--**£16.28**4.4★**▲ 27%**](https://www.amazon.co.uk/dp/B0D8KMX7Q6) [**T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Lion)**VeloStreamus**£16.49**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B0FZFWCPTD) [**Mission Torus 120 Dartboard Lighting System Bright White LED Light Portable USB-C Powered Shadow-Free 120 Illumination Fits Most Bristle Dartboards Black.**Mission Darts**£20.75**4.5★**▼ 21%**](https://www.amazon.co.uk/dp/B0FQJXB6H5)
**~~View all trending →~~**
## **What buyers say about dart board surround ring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Good value for money”*
**Size-Overall**23%
*“Fits perfectly on my dartboard”*
**Quality-Overall**12%
*“Decent surround, fits well and protects wall to a degree”*
**Advertised Vs Actual Product**11%
*“Does the job”*
**Durability**5%
*“Feels durable, would recommend”*
**Ease Of Use**3%
*“is easy to use”*
**Thickness**2%
*“Brilliant works great so thick”*
**Assembly/Installation**2%
*“Nice, cheap and easy to assemble”*
**Brightness/Shine/Glow**2%
*“This excellent my brother loved it lights up great”*
**Functionality-Overall**2%
*“It stops darts”*
### **What buyers complain about **
**Size-Overall**30%
*“Doesnt fit the board”*
**Thickness**15%
*“Otherwise it made of thick foam”*
**Strength**11%
*“Ok just doesn't stay in place”*
**Advertised Vs Actual Product**11%
*“False advertisement and what a rip off price”*
**Value For Money**4%
*“Photo does not show that meaning you could get this much cheaper elsewhere”*
**Shape/Style**4%
*“Jigsaw style not solid”*
**Product Condition**4%
*“Delivered used”*
**Connectivity-Overall**2%
*“doesnt connect together well”*
**Smell**2%
*“Stinky Flat Tyre”*
**Quality-Overall**2%
*“looks cheap and tacky”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**14%
**Quality-Overall**10%
**Compatibility-Overall**4%
**Defective Material/Parts**3%
**Material Quality**3%
**Functionality-Overall**3%
**Assembly/Installation**3%
**Thickness**3%
**Strength**2%
## **Common questions**
- **Is dart board surround ring profitable to sell on Amazon United Kingdom?**
- The niche generates £640K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dart board surround ring niche?**
- 6 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in dart board surround ring?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 0.8%.
- **When does demand for dart board surround ring peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the dart board surround ring niche?**
- Listings span £5.87–£35.63; the average listing price is £16.65 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.
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