---
title: "Cricket Pads — £9K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/cricket-pads"
last_updated: "2026-07-31T13:16:16.345Z"
locale: en
meta:
description: "Niche score 57/100 · £9K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £9K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cricket Pads — £9K/yr Amazon UK Niche (2026) - Flapen"
---
# **cricket pads**
**Worth a look**
Shows a thin review moat (11 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 2Growth 54Conversion 6Competition 80Returns 97Price range 86Avg price 95Brand share 45Review moat 99Quality gap 80
**Review moat**
**Incredible****10.92**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£32.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.05–£74.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£9K**
£9K/yr · 64K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cricket pads is a £9K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cricket pads market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£24K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **55%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**18%**
- Kookaburra54% - PROSTYLE SPORTS8% - ND Sports7% - Gunn & Moore6% - Heritage4% - Ram Cricket4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/cricket-pads/trend)
## **Top cricket pads search terms**
- **cricket pads**27K/yr+32.6%0.5% conv. - **cricket pads adult**13K/yr+11.5%1.2% conv. - **cricket pads junior**7K/yr+56.3%0.4% conv. - **cricket batting pads**8K/yr+10.3%0.3% conv. - **junior cricket pads**6K/yr+49.3%0.8% conv. - **cricket pads youth**4K/yr-5.7%1.1% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/cricket-pads/search-terms)
## **Top cricket pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2776%£5539%£83012%£1K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kookaburra Cricket Unisexs Pro 250 Thigh Guard Protection White Adult Right Hand 3D29107C**Kookaburra**£25.63**4.6★64 rev](https://www.amazon.co.uk/dp/B08NTTXCL7) [2**Kookaburra Ghost 6.1 Batting Pads - size Adult White**Kookaburra**£38.36**5.0★11 rev](https://www.amazon.co.uk/dp/B0DPQYSKCC) [3**Kookaburra Ghost 5.1 Batting Pads - size Adult Right Hand White**Kookaburra**£48.83**5.0★2 rev](https://www.amazon.co.uk/dp/B0DPQXQ1CV) [4**ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)**ND Sports**£23.05**3.6★27 rev](https://www.amazon.co.uk/dp/B0GZH6MNCR) [5**Kookaburra Ghost 6.1 Batting Pads - size Youths White**Kookaburra**£36.75**5.0★11 rev](https://www.amazon.co.uk/dp/B0DPQXL443)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FORZA Original Wicket Keeper Pads | Lightweight Cricket Wicketkeeping Pads with Cane & Foam Protection Artificial Leather Facing & Adjustable Straps | Youth & Adult Sizes (Adult)**FORZA**£24.86**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2HT7Q5Z) [**ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)**ND Sports**£23.05**27 rev2mo ago](https://www.amazon.co.uk/dp/B0GZH6MNCR) [**Gray-Nicolls Classic Academy Batting Pads 2026 Mens RH**Gray-Nicolls**£44.54**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GRRCMMH3) [**Kookaburra Kahuna 5.1 Cricket Batting Pads - Adult Right Hand White**Kookaburra**£44.16**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RJQN3G) [**Kookaburra Kahuna 5.1 Cricket Batting Pads - Youth Right Hand White**Kookaburra**£44.10**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4RH5V22)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FORZA Original Wicket Keeper Pads | Lightweight Cricket Wicketkeeping Pads with Cane & Foam Protection Artificial Leather Facing & Adjustable Straps | Youth & Adult Sizes (Adult)**FORZA**£24.86**0.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0H2HT7Q5Z) [**Kookaburra Kahuna 5.1 Cricket Batting Pads - Small Junior Right Hand**Kookaburra**£45.95**0.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0G4RDJ3J2) [**ND Sports Premium Cricket Batting Pads for Men Lightweight High-Density Foam Protection Durable PU Exterior with Secure Comfort Fit Straps Ideal for Practice & Matches (Mens)**ND Sports**£23.05**3.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0GZH6MNCR) [**Woodworm Cricket Test Elite Mens Batting Pads - Mens Right Handers**Woodworm**£32.16**3.4★**▲ 28%**](https://www.amazon.co.uk/dp/B013JKW26W) [**Kookaburra Kahuna 5.1 Cricket Batting Pads - Youth Right Hand White**Kookaburra**£44.10**0.0★**▲ 26%**](https://www.amazon.co.uk/dp/B0G4RH5V22)
**~~View all trending →~~**
## **What buyers say about cricket pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Decent quality”*
**Size-Overall**17%
*“they fit my 13 year old perfectly”*
**Value For Money**13%
*“great Value for Money VFM”*
**Comfort-Overall**10%
*“Comfortable and does the job”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Protection**7%
*“Good protection for a child of 4 8”*
**Ease Of Use**7%
*“Essential - easy to put on and comfortable”*
**Cushion**3%
*“It has padded edges, making it comfortable to wear and feels strong and rigid”*
### **What buyers complain about **
**Size-Overall**63%
*“Bag is massive”*
**Durability**25%
*“Lasted less than one over though so did the batter”*
### **Top return reasons **
**Size-Overall**86%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Thigh Fit**1%
**Color**1%
**Cover Quality**1%
**Value For Money**1%
**Grip**1%
**Comfort-Overall**1%
## **Common questions**
- **Is cricket pads profitable to sell on Amazon United Kingdom?**
- The niche generates £9K/yr across 49 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +26.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the cricket pads niche?**
- 15 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in cricket pads?**
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.6%.
- **When does demand for cricket pads peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the cricket pads niche?**
- Listings span £7.05–£74.08; the average listing price is £32.03 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.
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