---
title: "Search terms — counter - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/counter/search-terms"
last_updated: "2026-07-31T18:00:34.120Z"
locale: en
meta:
  description: "Niche score 57/100 · £196K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £196K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — counter - Flapen"
---

# **counter**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 11Conversion 79Competition 63Returns 96Price range 30Avg price 19Brand share 72Review moat 74Quality gap 89

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****558.41**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£196K**

£196K/yr · 356K searches

**Price range**

**Okay****£1.60–£20.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£6.95**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch