---
title: "Trend — cones - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/cones/trend"
last_updated: "2026-07-31T07:23:09.515Z"
locale: en
meta:
  description: "Niche score 64/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cones - Flapen"
---

# **cones**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 55Conversion 81Competition 60Returns 98Price range 51Avg price 45Brand share 83Review moat 74Quality gap 35

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****553.08**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£427K**

£427K/yr · 438K searches

**Growth**

**Good****+28.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£1.54–£29.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.39**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")