---
title: "Cones — £427K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/cones"
last_updated: "2026-07-31T07:21:49.165Z"
locale: en
meta:
description: "Niche score 64/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £427K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cones — £427K/yr Amazon UK Niche (2026) - Flapen"
---
# **cones**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 55Conversion 81Competition 60Returns 98Price range 51Avg price 45Brand share 83Review moat 74Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****553.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£427K**
£427K/yr · 438K searches
**Growth**
**Good****+28.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£1.54–£29.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, cones is a £427K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cones market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£342K–£456K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**52%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**42%**
- Hy-Pro16% - Fitness Health14% - GilesEdward9% - DOMTEK7% - GHB6% - Vertent6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
12K8K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/cones/trend)
## **Top cones search terms**
- **cones**132K/yr+33.7%5.0% conv. - **football cones**106K/yr+33.6%6.5% conv. - **cone**36K/yr+3.2%0.7% conv. - **training cones**28K/yr+23.2%5.3% conv. - **cones for sports training**18K/yr+52.5%8.5% conv. - **football training cones**25K/yr+23.3%5.5% conv. - **football cones training set kids**21K/yr+45.2%6.1% conv. - **sports cones**19K/yr+15.5%7.6% conv. - **cones for football training**20K/yr-5.3%5.7% conv. - **plastic cones**7K/yr+6.6%4.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/cones/search-terms)
## **Top cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£34K12%£51K16%£68K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hy-Pro 6 Pack Training Cones For Indoor Outdoor Use | Football Drills Practice & Agility Training**Hy-Pro**£4.18**4.6★216 rev](https://www.amazon.co.uk/dp/B08XLRVT9W) [2**RAPID Football Training Cones Set - Saucer Disc Markers for Fitness Rugby Hockey & Agility Training - 10 Cone Pack - Multi-Colour Sport Cones - 2 Red 2 Blue 2 White 2 Orange & 2 Yellow Colour**Fitness Health**£7.44**4.5★1,019 rev](https://www.amazon.co.uk/dp/0276456726) [3**DOMTEK Footbal Cones Training for Kids Stackable Flat Disc Soccer Cones with Carry Mesh Bag & Strap Pack of 24**DOMTEK**£6.88**4.9★24 rev](https://www.amazon.co.uk/dp/B0FMHP51FH) [4**Vertent Football Cones (Set of 50) - Agility Football Cones with Carry Bag and Cone Holder Perfect for Football and Sports Training Cones Sports Cones Football Cones Training Set Multisport Cones**Vertent**£10.63**4.7★672 rev](https://www.amazon.co.uk/dp/B088P24WVK) [5**GilesEdward 30Pack HighVisibility Disc Cones with Carry Bag & Holder Multicolour Agility Markers for Soccer Football & Speed Drills Durable Flexible PE Training Cones**GilesEdward**£9.59**4.8★20 rev](https://www.amazon.co.uk/dp/B0G2JD5TJW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**25 Pack Football Cones Space Markers for Training - Flexible Multi Coloured Agility Marker Disc Cones with Carry Bag and Holder - Sports Equipment for Soccer Rugby Kids PE Dog Obstacle Course**Rühepol**£8.90**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZL8F3JV) [**GilesEdward 30Pack HighVisibility Disc Cones with Carry Bag & Holder Multicolour Agility Markers for Soccer Football & Speed Drills Durable Flexible PE Training Cones**GilesEdward**£9.59**20 rev8mo ago](https://www.amazon.co.uk/dp/B0G2JD5TJW) [**30 Pack Training Cones 18cm (7 Inch) - High Visibility Football Cones & Sports Field Markers - Durable Flexible Plastic Agility Cones for PE Skating Dog Training & Many Games - Multi Colour**GilesEdward**£10.74**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G2H71JPC) [**15 Pack Football Cones 7 Inch Sports Training Cones Plastic Marker Training Traffic Cones for Football Skate Soccer Outdoor Games Festive Events 5 Colors**Alytree**£8.91**105 rev8mo ago](https://www.amazon.co.uk/dp/B0FQJHT7XH) [**DOMTEK Footbal Cones Training for Kids Stackable Flat Disc Soccer Cones with Carry Mesh Bag & Strap Pack of 24**DOMTEK**£6.88**24 rev11mo ago](https://www.amazon.co.uk/dp/B0FMHP51FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25 Pack Football Cones Space Markers for Training - Flexible Multi Coloured Agility Marker Disc Cones with Carry Bag and Holder - Sports Equipment for Soccer Rugby Kids PE Dog Obstacle Course**Rühepol**£8.90**4.5★**▲ 149%**](https://www.amazon.co.uk/dp/B0GZL8F3JV) [**15 Pack Football Cones 7 Inch Sports Training Cones Plastic Marker Training Traffic Cones for Football Skate Soccer Outdoor Games Festive Events 5 Colors**Alytree**£8.91**4.5★**▲ 124%**](https://www.amazon.co.uk/dp/B0FQJHT7XH) [**xuntuo Football Kick Trainer Soccer Training Football Training Equipment Hands Free Solo Practice**xuntuo**£7.11**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B08CDSX8GZ) [**RAPID Football Training Cones Set - Saucer Disc Markers for Fitness Rugby Hockey & Agility Training - 10 Cone Pack - Multi-Colour Sport Cones - 2 Red 2 Blue 2 White 2 Orange & 2 Yellow Colour**Fitness Health**£7.44**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/0276456726) [**Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set**Eocolz**£14.49**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B07PQCKZSZ)
**~~View all trending →~~**
## **What buyers say about cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great value for money”*
**Fun/Entertainment Experience**17%
*“Fun”*
**Quality-Overall**17%
*“quality of cones is excellent”*
**Advertised Vs Actual Product**10%
*“Just what I needed”*
**Exercise/Sports Suitability**6%
*“Great for agility”*
**Color**5%
*“the colours are bright”*
**Ease Of Use**4%
*“Easy”*
**Weight Light**4%
*“So much lighter”*
**Durability**4%
*“Theyre very durable”*
**Storage Capacity**2%
*“Easy to store too”*
### **What buyers complain about **
**Strength**28%
*“Flimsy”*
**Size-Overall**20%
*“Bigger than expected”*
**Thin**7%
*“A bit too thin and light”*
**Quality-Overall**7%
*“Not the best quality”*
**Advertised Vs Actual Product**7%
*“Ok cones, not quite like the pictures”*
**Value For Money**5%
*“I bought these expecting a budget product”*
**Inflation/Deflation**3%
*“Ball will not inflate”*
**Thickness**2%
*“A little on the thin side”*
**Suitable For Outdoor**1%
*“which defeats the purpose of outdoor training cones”*
**Durability**1%
*“They didn't even last a minute before failing”*
### **Top return reasons **
**Size-Overall**39%
**Quality-Overall**16%
**Strength**9%
**Value For Money**5%
**Weight Light**5%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Gifting Purpose**2%
**Functionality-Overall**2%
**Color**2%
## **Common questions**
- **Is cones profitable to sell on Amazon United Kingdom?**
- The niche generates £427K/yr across 26 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the cones niche?**
- 22 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in cones?**
- Top complaints mined from reviews: Strength, Size-Overall, Thin. The return rate is 0.4%.
- **When does demand for cones peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cones niche?**
- Listings span £1.54–£29.15; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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