---
title: "Concept 2 Rowing Machine — £158K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/concept-2-rowing-machine"
last_updated: "2026-07-31T11:33:15.147Z"
locale: en
meta:
description: "Niche score 19/100 · £158K/yr market · 49K searches/yr · £516.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 19/100 · £158K/yr market · 49K searches/yr · £516.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Concept 2 Rowing Machine — £158K/yr Amazon UK Niche (2026) - Flapen"
---
# **concept 2 rowing machine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 8Competition 2Returns 57Price range 8Avg price 0Brand share 0Review moat 27Quality gap 20
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£158K**
£158K/yr · 49K searches
**Review moat**
**Okay****3,809.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****£25.03–£952.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£516.91**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, concept 2 rowing machine is a £158K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 19/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **concept 2 rowing machine market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£258K–£388K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **231 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Concept247% - YOSUDA33% - Hornet Watersports17% - MERACH4%
## **Demand**
Weekly Amazon search volume, last 13 weeks — -7.6% search growth over the last 90 days.
1K600Spike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/concept-2-rowing-machine/trend)
## **Top concept 2 rowing machine search terms**
- **concept 2 rowing machine**32K/yr-16.0%1.0% conv. - **concept 2**8K/yr-7.7%0.9% conv. - **concept2**3K/yr+120.4%1.1% conv. - **concept 2 rower**6K/yr-10.7%0.8% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/concept-2-rowing-machine/search-terms)
## **Top concept 2 rowing machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Concept2 RowErg Standard Legs with PM5 - Black**Concept2**£816.03**4.8★10,898 rev](https://www.amazon.co.uk/dp/B00NH9WEUA) [2**YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled**YOSUDA**£227.65**4.8★64 rev](https://www.amazon.co.uk/dp/B0GKGG1D37) [3**Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)**Hornet Watersports**£25.03**4.3★361 rev](https://www.amazon.co.uk/dp/B01N284HLK) [4**Concept2 RowErg Tall Legs with PM5 - Black**Concept2**£952.09**4.8★10,898 rev](https://www.amazon.co.uk/dp/B0B4W4LFB8) [5**MERACH R50 Pro Air Resistance Rowing Machine**MERACH**£409.12**4.7★41 rev](https://www.amazon.co.uk/dp/B0DRSB189M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled**YOSUDA**£227.65**64 rev6mo ago](https://www.amazon.co.uk/dp/B0GKGG1D37) [**MERACH R50 Pro Air Resistance Rowing Machine**MERACH**£409.12**41 rev6mo ago](https://www.amazon.co.uk/dp/B0DRSB189M) [**Concept2 RowErg Tall Legs with PM5 - Black**Concept2**£952.09**10,898 rev4y ago](https://www.amazon.co.uk/dp/B0B4W4LFB8) [**Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)**Hornet Watersports**£25.03**361 rev9y ago](https://www.amazon.co.uk/dp/B01N284HLK) [**Concept2 RowErg Standard Legs with PM5 - Black**Concept2**£816.03**10,898 rev11y ago](https://www.amazon.co.uk/dp/B00NH9WEUA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOSUDA Foldable Wood Rowing Machine for Home Gym Water Resistance Rower with Tablet Holder App-Connected Max 182 kg Weight Capacity Comfortable Seat 98% Pre-Assembled**YOSUDA**£227.65**4.8★**▲ 232%**](https://www.amazon.co.uk/dp/B0GKGG1D37) [**Hornet Watersports Anti Slip Rowing Machine Cushion High Performance designed for Concept 2 Machine (XL)**Hornet Watersports**£25.03**4.3★**— 1%**](https://www.amazon.co.uk/dp/B01N284HLK) [**MERACH R50 Pro Air Resistance Rowing Machine**MERACH**£409.12**4.7★**▼ 25%**](https://www.amazon.co.uk/dp/B0DRSB189M) [**Concept2 RowErg Tall Legs with PM5 - Black**Concept2**£952.09**4.8★**▼ 29%**](https://www.amazon.co.uk/dp/B0B4W4LFB8) [**Concept2 RowErg Standard Legs with PM5 - Black**Concept2**£816.03**4.8★**▼ 30%**](https://www.amazon.co.uk/dp/B00NH9WEUA)
**~~View all trending →~~**
## **What buyers say about concept 2 rowing machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Very well built”*
**Value For Money**14%
*“Good value”*
**Exercise/Sports Suitability**14%
*“Ive always found I get a lot out of rowing in general physically and mentally, concept 2 is the Rolls Royce of rowing machines and pretty much bulletproof, I use it little”*
**Software/Application**11%
*“nice app to load on your phone”*
**Grip**5%
*“Can confirm it does not slip”*
**Cushion**2%
*“and the seat is actually more comfortable than the concept 2”*
**Display-Overall**2%
*“The PM5 display gives you enough data without overwhelming you”*
**Weight Heavy**2%
*“It's solid without being unnecessarily heavy”*
**Comfort-Overall**2%
*“Comfortable and doesn't slip”*
### **What buyers complain about **
**Cushion**13%
*“especially if your 'personal' padding isn't great :-”*
**Value For Money**10%
*“I dont think they are worth twice the price of this to be honest”*
**Hard Feel**7%
*“going hard on it too”*
**Comfort-Overall**7%
*“becomes uncomfortable after a while”*
**Software/Application**7%
*“The app is awful”*
**Display-Overall**7%
*“The display isn't as clear or easy to use”*
### **Top return reasons **
**Defective Material/Parts**25%
**Thin**25%
**Instructions/User Manual/Troubleshooting**13%
**Mounting**13%
**Design-Overall**8%
**Noise Level**8%
**Quality-Overall**8%
## **Common questions**
- **Is concept 2 rowing machine profitable to sell on Amazon United Kingdom?**
- The niche generates £158K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (19/100).
- **How competitive is the concept 2 rowing machine niche?**
- 4 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in concept 2 rowing machine?**
- Top complaints mined from reviews: Cushion, Value For Money, Hard Feel. The return rate is 2.7%.
- **What does it cost to enter the concept 2 rowing machine niche?**
- Listings span £25.03–£952.09; the average listing price is £516.91 (sweet spot $15–$100). The average incumbent carries 3,810 reviews — the moat a new listing must climb.
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