---
title: "Compass — £260K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/compass"
last_updated: "2026-07-31T11:35:42.272Z"
locale: en
meta:
description: "Niche score 44/100 · £260K/yr market · 508K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £260K/yr market · 508K searches/yr · £8.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Compass — £260K/yr Amazon UK Niche (2026) - Flapen"
---
# **compass**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 20Conversion 70Competition 13Returns 97Price range 36Avg price 22Brand share 19Review moat 63Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****969.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£260K**
£260K/yr · 508K searches
**Price range**
**Okay****£1.57–£22.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, compass is a £260K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **compass market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£242K–£323K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- Silva41% - DOETYD34% - Skylety9% - Helix5% - Lubarion4% - Sportneer3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/compass/trend)
## **Top compass search terms**
- **compass**323K/yr-3.3%5.4% conv. - **compass navigation**70K/yr-5.0%5.0% conv. - **compa**33K/yr-65.2%0.0% conv. - **compasses**16K/yr+8.2%2.5% conv. - **compas**12K/yr-0.9%4.4% conv. - **pocket compass**8K/yr+0.8%0.8% conv. - **compass hiking**11K/yr+98.4%3.1% conv. - **hiking compass**8K/yr-3.2%4.0% conv. - **military compass**7K/yr-23.8%0.5% conv. - **navigation compass**5K/yr+2.1%4.3% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/compass/search-terms)
## **Top compass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red**DOETYD**£3.92**4.2★182 rev](https://www.amazon.co.uk/dp/B0CP1NTQX8) [2**Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking**Silva**£22.61**4.6★2,149 rev](https://www.amazon.co.uk/dp/B000KMFR6A) [3**Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)**Skylety**£5.51**4.2★2,103 rev](https://www.amazon.co.uk/dp/B08HZ47JH7) [4**Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering**Silva**£14.15**4.5★202 rev](https://www.amazon.co.uk/dp/B01FSKRACC) [5**Silva Compass Navigation - Classic - Beginner & Kids Compass - 1:25k & 1:50k - Navigation Compass**Silva**£12.37**4.5★508 rev](https://www.amazon.co.uk/dp/B07D5C2QY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple hiking compass - pocket compass - 360 Degree Rotating Compass with Key Ring - ideal for outdoor camping and hiking**Vayfoni**£3.98**72 rev1y ago](https://www.amazon.co.uk/dp/B0FK27YGJ8) [**Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool**Lubarion**£3.35**27 rev1y ago](https://www.amazon.co.uk/dp/B0FG7FXRYS) [**Flintronic Navigation Compass Hiking Compass with Luminous Function Waterproof Pocket Compass for Expedition Map Reading Navigation Orienteering and Survival**flintronic**£3.63**106 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6J85FL) [**DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red**DOETYD**£3.92**182 rev2y ago](https://www.amazon.co.uk/dp/B0CP1NTQX8) [**Navigation Compass Orienteering Compass Hiking Compass with Adjustable Declination for Expedition Map Reading Navigation Orienteering and Survival (1 Piece)**Skylety**£5.51**2,103 rev5y ago](https://www.amazon.co.uk/dp/B08HZ47JH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silva Compass Navigation - Field - Entry Level and Kids Compass - Scale 1:25k and 1:50k - Rotatable Housing with Rubber Grip - For Hiking and Orienteering**Silva**£14.15**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B01FSKRACC) [**DOETYD Navigation Compass Map Ruler Magnifier with Adjustable Lanyard for Explorer Outdoor Adventure Enthusiasts Navigation Compass for Map Reading Orienteering Survival Red**DOETYD**£3.92**4.2★**▲ 38%**](https://www.amazon.co.uk/dp/B0CP1NTQX8) [**Helix Oxford Metal Compass & Pencil - Safety Point on Compass - Ideal for use in Schools**Helix**£1.57**4.4★**▲ 26%**](https://www.amazon.co.uk/dp/B00JS2HJI2) [**Navigation Compass for Hiking Portable Compass with Luminous Display & Ruler Military Outdoor Compass for Camping Orienteering Survival & Travel Reliable Navigation Tool**Lubarion**£3.35**4.1★**▲ 17%**](https://www.amazon.co.uk/dp/B0FG7FXRYS) [**Silva compass navigation - EXPEDITION 4 - Scale 1:25k 1:40k 1:50k mm & inches - Navigation compass for advanced users and rescue professionals - Rotatable compass housing - Compass hiking**Silva**£22.61**4.6★**— 9%**](https://www.amazon.co.uk/dp/B000KMFR6A)
**~~View all trending →~~**
## **What buyers say about compass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Well featured compass”*
**Value For Money**21%
*“Worth the money if thats what you want”*
**GPS**14%
*“Clear and easy to read compass that provides sufficient accuracy for map reading whilst hiking”*
**Advertised Vs Actual Product**11%
*“it does exactly what I need it to do”*
**Ease Of Use**6%
*“is a pleasure to use”*
**Size-Overall**5%
*“Good size”*
**Portability**4%
*“Easy to place in a backpack and does the job for help with navigating and directions”*
**Terrain Suitability**2%
*“Superb mid range hiking compass”*
**Weight Light**2%
*“Ideal for travel and light weight”*
**Pockets/Compartments**2%
*“It is a lovely compact compass that you can just put in your pocket”*
### **What buyers complain about **
**Quality-Overall**29%
*“avoid, poor quality”*
**Functionality-Overall**15%
*“This compass did not work”*
**GPS**9%
*“Compass was broken”*
**Value For Money**6%
*“not what I expected for the price”*
**Ease Of Use**6%
*“This makes it unusable”*
**Advertised Vs Actual Product**5%
*“Does not indicate true North”*
**Measurement/Reading Accuracy**5%
*“start to need accuracy”*
**Exercise/Sports Suitability**4%
*“Not suitable for serious hiking or running/orienteering trips”*
**Visibility**4%
*“Stay clear”*
**Size-Overall**2%
*“Small compass”*
### **Top return reasons **
**Functionality-Overall**19%
**Quality-Overall**9%
**Display-Overall**9%
**Ease Of Use**9%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Measurement/Reading Accuracy**5%
**Weight Heavy**5%
**GPS**5%
**Value For Money**3%
## **Common questions**
- **Is compass profitable to sell on Amazon United Kingdom?**
- The niche generates £260K/yr across 10 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the compass niche?**
- 8 brands and 50 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in compass?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, GPS. The return rate is 0.5%.
- **When does demand for compass peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the compass niche?**
- Listings span £1.57–£22.61; the average listing price is £8.08 (sweet spot $15–$100). The average incumbent carries 970 reviews — the moat a new listing must climb.
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