---
title: "Bike Mudguards — £117K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/bike-mudguards"
last_updated: "2026-07-31T12:45:43.576Z"
locale: en
meta:
description: "Niche score 50/100 · £117K/yr market · 485K searches/yr · £11.50 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £117K/yr market · 485K searches/yr · £11.50 avg price. Soft demand (-24.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bike Mudguards — £117K/yr Amazon UK Niche (2026) - Flapen"
---
# **bike mudguards**
**Worth a look**
Shows beatable incumbent ratings (4.2★), but soft demand (-24.0% this quarter) keeps it on the watch list.
Market size 27Growth 13Conversion 26Competition 70Returns 75Price range 58Avg price 46Brand share 75Review moat 50Quality gap 81
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.83–£30.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,487.51**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.50**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£117K**
£117K/yr · 485K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bike mudguards is a £117K/yr Amazon United Kingdom market (485K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bike mudguards market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£144K–£173K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**60%**
Top 20: 98%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**34%**
- doorslay20% - Ledeak17% - RBRL10% - Byking7% - ePicsoa7% - ZEFAL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/bike-mudguards/trend)
## **Top bike mudguards search terms**
- **bike mudguards**71K/yr-21.3%1.8% conv. - **mud guards for mountain bike**78K/yr-27.8%2.1% conv. - **mountain bike mudguards**60K/yr-26.7%1.7% conv. - **mtb mudguards**45K/yr-28.0%0.9% conv. - **mudguard mountain bike**26K/yr-19.3%1.7% conv. - **mudguard**23K/yr-20.5%1.3% conv. - **mud guards**27K/yr-34.9%1.5% conv. - **bicycle mudguards**16K/yr-20.0%1.5% conv. - **mtb mudguard**12K/yr+2.8%0.7% conv. - **bike mud guards front and rear**16K/yr-20.2%2.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/bike-mudguards/search-terms)
## **Top bike mudguards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£9K12%£14K16%£19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)**doorslay**£14.66**3.9★2 rev](https://www.amazon.co.uk/dp/B0GCN7V56X) [2**Ledeak Bike Mudguard Set Portable Adjustable Road Mountain Bicycle Cycling Tires Front and Rear Mud Guard Fenders for MTB (Black)**Ledeak**£7.93**4.0★4,423 rev](https://www.amazon.co.uk/dp/B08Q3ZZ1HL) [3**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels**doorslay**£9.94**3.0★1 rev](https://www.amazon.co.uk/dp/B0GCMFZML8) [4**Bike Mudguard Set Universal Front Rear Fenders for Mountain and Road Bikes**ePicsoa**£8.41**4.2★1,272 rev](https://www.amazon.co.uk/dp/B0928LMDWN) [5**RBRL Bike Mudguard Set for Mountain Bike Bicycle Fender E-Bike Fender Adjustable Mudguard Universal Mud Guard for 24-29 inch Bikes**RBRL**£17.62**4.5★1,102 rev](https://www.amazon.co.uk/dp/B09S3M9J65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)**doorslay**£14.66**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GCN7V56X) [**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels**doorslay**£9.94**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GCMFZML8) [**Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.**Byking**£12.49**44 rev7mo ago](https://www.amazon.co.uk/dp/B0G6TV7RRB) [**Jingfarsky mudguard mountain bike road bike mud guards front and rear mtb accessories bike fenders mtb bicycle accessories parts dirt bi fenders mudguard mtb set for 26/27.5/29-inch MTB Black**Jingfarsky**£8.90**19 rev10mo ago](https://www.amazon.co.uk/dp/B0FRB6BX9J) [**RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation**RBRL**£29.87**122 rev10mo ago](https://www.amazon.co.uk/dp/B0FGD1NTGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Single Pack (for rear wheels**doorslay**£9.94**3.0★**▲ 340%**](https://www.amazon.co.uk/dp/B0GCMFZML8) [**doorslay Adjustable Mudguards for Mountain Bike Fenders Easy Installation and Removal Fits 26/27.5/29 Inch Tires Lock Buckle and Scale Adjustment Premium Plastic (Combo Pack)**doorslay**£14.66**3.9★**▲ 331%**](https://www.amazon.co.uk/dp/B0GCN7V56X) [**RBRL Bike Mudguard Set for MTB & E-Bike Full Coverage Bicycle Fender Compatible with 27.5 / 29 Wheels up to 3.0 Durable Splash Guard Against Mud & Water Stable Tool-Free Installation**RBRL**£29.87**4.6★**▲ 205%**](https://www.amazon.co.uk/dp/B0FGD1NTGK) [**Byking Bike Mudguards for 26-29 inch tyres Mountain Bike Gravel Bicycle Hybrid and E-Bike Fender Universal Mud Guard Adjustable Cycling Front and Rear Mudguard Set for Carrera and Boardman MTB.**Byking**£12.49**4.8★**▲ 191%**](https://www.amazon.co.uk/dp/B0G6TV7RRB) [**FIFTY-FIFTY Mountain Bike Fender MTB Mudguard Front and Rear Compatible Fits 26 27.5 29 Plus Size and Fat Bike Wheel Sizes(Grey)**FIFTY-FIFTY**£8.24**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B073WV8HP3)
**~~View all trending →~~**
## **What buyers say about bike mudguards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“They fit securely”*
**Quality-Overall**23%
*“They are of good quality build”*
**Value For Money**13%
*“Good value”*
**Advertised Vs Actual Product**4%
*“exactly as advertised great”*
**Ease Of Use**4%
*“Easy to fit, great value”*
**Mounting**4%
*“Easy to mount and useful”*
**Assembly/Installation**3%
*“They are easy to fit - the front mudguard screws in”*
**Adjustability/Rotatability/Reclining**2%
*“Perfect for the job and well adjustable for angles and closeness”*
**Efficiency**2%
*“Works well”*
**Ease Of Cleaning**2%
*“Easy to fit keeps me clean and dry”*
### **What buyers complain about **
**Size-Overall**17%
*“Would fit a smaller bike”*
**Quality-Overall**11%
*“needs improvement”*
**Strength**8%
*“it broke easily”*
**Durability**8%
*“Broke the first time I rode the bike after install”*
**Mounting**7%
*“doesn't include fittings”*
**Value For Money**7%
*“expensive for what it is”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions would have been useful”*
**Compatibility-Overall**4%
*“not compatible”*
**Assembly/Installation**3%
*“Poor assembly instructions”*
**Design-Overall**3%
*“I think there's a flaw in the design”*
### **Top return reasons **
**Size-Overall**59%
**Compatibility-Overall**13%
**Defective Material/Parts**6%
**Functionality-Overall**4%
**Mounting**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Durability**2%
**Assembly/Installation**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is bike mudguards profitable to sell on Amazon United Kingdom?**
- The niche generates £117K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the bike mudguards niche?**
- 23 brands and 43 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in bike mudguards?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.0%.
- **When does demand for bike mudguards peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bike mudguards niche?**
- Listings span £3.83–£30.46; the average listing price is £11.50 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.
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