---
title: "Bike Lock — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/bike-lock"
last_updated: "2026-07-31T07:23:48.526Z"
locale: en
meta:
description: "Niche score 60/100 · £1.3M/yr market · 1.6M searches/yr · £10.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.3M/yr market · 1.6M searches/yr · £10.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bike Lock — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **bike lock**
**Launch it**
A $1.3M/yr market growing +27.8% this quarter with returns at 1.1% — clears our launch bar.
Market size 83Growth 55Conversion 77Competition 42Returns 93Price range 65Avg price 41Brand share 41Review moat 23Quality gap 58
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.3M**
£1.3M/yr · 1.6M searches
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.46–£36.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+27.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,780.05**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, bike lock is a £1.3M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Launch it — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bike lock market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.1M–£1.4M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#4**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**16%**
- SPGOOD43% - GRIFEMA11% - Kryptonite11% - REHKITTZ9% - Sportneer7% - LuTuo3% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/bike-lock/trend)
## **Top bike lock search terms**
- **bike lock**1.1M/yr+32.0%6.8% conv. - **bicycle lock**121K/yr+29.2%5.4% conv. - **bike locks**64K/yr+33.5%4.8% conv. - **cycle lock**51K/yr+4.1%3.8% conv. - **bike locks high security**59K/yr+10.4%4.3% conv. - **bike chain lock**36K/yr+0.5%4.0% conv. - **chain lock**30K/yr+3.1%1.9% conv. - **bike lock with key**24K/yr+18.7%9.3% conv. - **bike lock chain**17K/yr+24.5%4.0% conv. - **heavy duty bike lock**19K/yr+20.5%3.2% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/bike-lock/search-terms)
## **Top bike lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£132K20%£264K30%£395K40%£527K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SPGOOD Bike Lock with 3 Keys 6 mm Chain Bicycle Lock 90 cm Length(Black)**SPGOOD**£6.92**4.5★3,258 rev](https://www.amazon.co.uk/dp/B0BCW8F3ZD) [2**SPGOOD Bike Lock with Combination Bicycle Lock with Hardened Chain(Black)**SPGOOD**£6.60**4.4★24,350 rev](https://www.amazon.co.uk/dp/B081Q63BB8) [3**SPGOOD Bike Lock with 2 Keys 12 mm Steel Cable Lock 120 cm Length**SPGOOD**£5.17**4.5★3,683 rev](https://www.amazon.co.uk/dp/B08L3QWC5F) [4**REHKITTZ 5-Digit Combination Bike Lock 12 mm Cable 120 cm Length**REHKITTZ**£6.54**4.4★7,754 rev](https://www.amazon.co.uk/dp/B07F2XX61H) [5**GRIFEMA GA1201-12 Bike Locks High Security with 2 Keys Bike Chain Lock Heavy Duty 120cm Bicycle/Cycling Locks for Bike Cycle Moto Door Gate Fence Black/White**GRIFEMA**£7.05**4.6★11,002 rev](https://www.amazon.co.uk/dp/B0C3YMHJ3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BYKING Bike Lock Heavy Duty Bicycle D Lock with Cable 3 High-Security Keys and 1.2m Steel Cable for Road Electric Folding Mountain Bike and Scooter.**Byking**£12.55**89 rev1y ago](https://www.amazon.co.uk/dp/B0F5RJHW71) [**GRIFEMA 120cm Bike Lock With 2 Keys High Security Cable Chain for E-Bike Scooter Skateboard Gate Door Fence GA1204-12 Black**GRIFEMA**£5.33**3,305 rev2y ago](https://www.amazon.co.uk/dp/B0CKP5J77T) [**Ainiv Bike Lock 4-Digit Password Bicycle Lock 65cm (Black)**Ainiv**£4.74**957 rev2y ago](https://www.amazon.co.uk/dp/B0CM9FM6NJ) [**GRIFEMA GA1201-12 Bike Locks High Security with 2 Keys Bike Chain Lock Heavy Duty 120cm Bicycle/Cycling Locks for Bike Cycle Moto Door Gate Fence Black/White**GRIFEMA**£7.05**11,002 rev3y ago](https://www.amazon.co.uk/dp/B0C3YMHJ3R) [**SPGOOD Bike Lock with 3 Keys 6 mm Chain Bicycle Lock 90 cm Length(Black)**SPGOOD**£6.92**3,258 rev3y ago](https://www.amazon.co.uk/dp/B0BCW8F3ZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kryptonite Keeper Bike U-Lock Standard with Braided Steel Cable Heavy Duty Anti-Theft Bicycle U Lock 12mm Shackle and 10mm x4ft Length Security Cable with Mounting Bracket and Keys**Kryptonite**£22.94**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B07GSHZP39) [**Bike Lock GOFRIEND Bicycle Lock High Security 5 Digit Resettable Combination Coiling Cable Locks Best for Bicycle Outdoors 1.2mx12mm (Blue)**GOFRIEND**£6.53**4.4★**▲ 83%**](https://www.amazon.co.uk/dp/B01MF4C1ZX) [**BYKING Bike Lock Heavy Duty Bicycle D Lock with Cable 3 High-Security Keys and 1.2m Steel Cable for Road Electric Folding Mountain Bike and Scooter.**Byking**£12.55**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B0F5RJHW71) [**Burg-Wächter Bicycle lock 260 60 Standard (assorted colors)**Burg-Wachter**£3.46**4.2★**▲ 28%**](https://www.amazon.co.uk/dp/B001BAZO72) [**Kryptonite Keeper 12 Standard with Bracket Black**Kryptonite**£15.48**4.4★**▲ 23%**](https://www.amazon.co.uk/dp/B000BL1P3O)
**~~View all trending →~~**
## **What buyers say about bike lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**19%
*“Nice bike lock”*
**Quality-Overall**19%
*“Item as described, great product”*
**Value For Money**18%
*“Brilliant for the money”*
**Advertised Vs Actual Product**8%
*“Exactly what I needed”*
**Strength**7%
*“Sturdy design”*
**Ease Of Use**7%
*“Ease of use”*
**Durability**3%
*“Durable and easy to use”*
**Security**3%
*“Added extra security”*
**Weight Heavy**2%
*“Good product and looks heavy duty,”*
**Size-Overall**2%
*“just the right size to be useful”*
### **What buyers complain about **
**Durability**22%
*“Broke on first use”*
**Locking Mechanism**15%
*“Terrible Lock”*
**Quality-Overall**14%
*“Poor quality lasted only a couple of months”*
**Value For Money**6%
*“For the price its feels expensive”*
**Size-Overall**5%
*“Not fit for purpose”*
**Thickness**4%
*“not as thick as Id hoped”*
**Strength**4%
*“Feels very flimsy and light”*
**Weight Heavy**3%
*“Too heavy”*
**Ease Of Use**2%
*“Unable to use it”*
**Advertised Vs Actual Product**2%
*“was not quite as expected”*
### **Top return reasons **
**Size-Overall**37%
**Weight Heavy**13%
**Locking Mechanism**11%
**Functionality-Overall**9%
**Strength**4%
**Quality-Overall**4%
**Compatibility-Overall**3%
**Defective Material/Parts**3%
**Durability**1%
**Value For Money**1%
## **Common questions**
- **Is bike lock profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 20 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Launch it (60/100).
- **How competitive is the bike lock niche?**
- 14 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in bike lock?**
- Top complaints mined from reviews: Durability, Locking Mechanism, Quality-Overall. The return rate is 1.1%.
- **When does demand for bike lock peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bike lock niche?**
- Listings span £3.46–£36.78; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 6,780 reviews — the moat a new listing must climb.
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