---
title: "Bike Computer — £210K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/bike-computer"
last_updated: "2026-07-31T10:34:48.410Z"
locale: en
meta:
description: "Niche score 63/100 · £210K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £210K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bike Computer — £210K/yr Amazon UK Niche (2026) - Flapen"
---
# **bike computer**
**Worth a look**
Shows a sweet-spot price point ($36.80 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 67Conversion 30Competition 72Returns 77Price range 52Avg price 95Brand share 61Review moat 67Quality gap 80
**Avg price**
**Incredible****£36.80**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+47.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****823.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.85–£166.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£210K**
£210K/yr · 241K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bike computer is a £210K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 63/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bike computer market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£184K–£221K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**23%**
- CatEye21% - URAQT19% - CooSpo11% - iGPSPORT9% - GEOID9% - CYCPLUS9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/bike-computer/trend)
## **Top bike computer search terms**
- **bike computer**66K/yr+51.0%1.4% conv. - **bike speedometer**42K/yr+47.5%2.9% conv. - **cycle computer**26K/yr+37.1%1.8% conv. - **cycling computers**19K/yr+15.5%0.5% conv. - **speedometer bikes**12K/yr+83.7%3.3% conv. - **bike gps**12K/yr+28.9%0.7% conv. - **bike speedometer wireless**9K/yr+60.7%3.4% conv. - **cycling computer**9K/yr+186.0%0.6% conv. - **bike computer gps**7K/yr+162.9%1.1% conv. - **bicycle speedometer**9K/yr+39.7%3.0% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/bike-computer/search-terms)
## **Top bike computer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**URAQT Bike Computer Universal Bicycle Speedometer Odometer 19 Functions IP65 Waterproof Cycling Computer with LED Backlight Display Touch Screen Automatic Start/Stop For Cycling**URAQT**£6.40**4.0★1,880 rev](https://www.amazon.co.uk/dp/B0B3T6P9Z5) [2**CAT EYE Velo Wireless Bike Computer (Velo Wireless)**CatEye**£24.77**4.5★2,040 rev](https://www.amazon.co.uk/dp/B01DS4AJEG) [3**CYCPLUS Wireless GPS Bike Computer G1 70g 2.0 Screen IPX6 Waterproof**CYCPLUS**£22.37**4.4★3,926 rev](https://www.amazon.co.uk/dp/B08R75164S) [4**CatEye CC-PA100W Padrone - Black**CatEye**£31.46**4.5★347 rev](https://www.amazon.co.uk/dp/B013CP47MQ) [5**Garmin Edge Explore 2 Easy to use GPS Bike/Cycling Computer eBike Compatability Maps and Navigation Additional Cycling Safety Features and more Black**Garmin**£166.79**4.3★2,115 rev](https://www.amazon.co.uk/dp/B0B56Q5VCY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iGPSPORT BSC500 Bike Computer 3.3 Touchscreen MAP Voice Navigation E-Bike Mode Climb Training Fucntion**iGPSPORT**£122.05**45 rev3mo ago](https://www.amazon.co.uk/dp/B0GWDM2DN1) [**Wireless Bicycle Computer with Green Backlit LCD Display Speed Distance Timer IPX7 Waterproof 4.5 x 6.5cm 32g**OHFAMO**£13.48**30 rev4mo ago](https://www.amazon.co.uk/dp/B0GSRTXB2D) [**GEOID CC700 2.8 Color Screen Bike/Cycling Computer Wireless - Route Navigation with Re-Route Planing WiFi & Bluetooth Fast 5s GPS Positioning Free Indoor Training**GEOID**£44.58**271 rev8mo ago](https://www.amazon.co.uk/dp/B0G38WGDB9) [**GEOID CC700 Pro 2.8 Color Touchscreen GPS Bike/Cycling Computer Map Navigation with Re-Route Planning WiFi Auto-Sync ANT+/Bluetooth Message Notification IPX7 Waterproof Free Indoor Training**GEOID**£69.47**312 rev8mo ago](https://www.amazon.co.uk/dp/B0G38VVP2P) [**Bikevee Bike Speedometer GPS Bike Computer 2.4 Inch Wireless IPX7 Auto Start/Stop 28H Battery Road MTB - Black**Bikevee**£21.00**600 rev8mo ago](https://www.amazon.co.uk/dp/B0FGXPLVRR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iGPSPORT BSC500 Bike Computer 3.3 Touchscreen MAP Voice Navigation E-Bike Mode Climb Training Fucntion**iGPSPORT**£122.05**4.8★**▲ 173%**](https://www.amazon.co.uk/dp/B0GWDM2DN1) [**Wireless Bicycle Computer with Green Backlit LCD Display Speed Distance Timer IPX7 Waterproof 4.5 x 6.5cm 32g**OHFAMO**£13.48**3.3★**▲ 172%**](https://www.amazon.co.uk/dp/B0GSRTXB2D) [**CAT EYE Velo Wireless Bike Computer (Velo Wireless)**CatEye**£24.77**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B01DS4AJEG) [**GEOID CC700 2.8 Color Screen Bike/Cycling Computer Wireless - Route Navigation with Re-Route Planing WiFi & Bluetooth Fast 5s GPS Positioning Free Indoor Training**GEOID**£44.58**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B0G38WGDB9) [**GEOID CC700 Pro 2.8 Color Touchscreen GPS Bike/Cycling Computer Map Navigation with Re-Route Planning WiFi Auto-Sync ANT+/Bluetooth Message Notification IPX7 Waterproof Free Indoor Training**GEOID**£69.47**4.2★**▲ 90%**](https://www.amazon.co.uk/dp/B0G38VVP2P)
**~~View all trending →~~**
## **What buyers say about bike computer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Worth the money”*
**GPS**11%
*“loving this bike gps and maps”*
**Quality-Overall**9%
*“no issues with build quality”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**6%
*“Works well and is accurate”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Battery Life**5%
*“Does 99% of what Garmin provide with much longer battery life”*
**Display-Overall**4%
*“Clear display”*
**Size-Overall**4%
*“The size is good”*
**Assembly/Installation**3%
*“Easy to install”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Doesn't work”*
**Software/Application**8%
*“I cannot speak for the app”*
**GPS**6%
*“The in app navigation is not so great”*
**Assembly/Installation**6%
*“setting was tricky”*
**Quality-Overall**5%
*“The device is terrible”*
**Measurement/Reading Accuracy**4%
*“accuracy is not the best”*
**Instructions/User Manual/Troubleshooting**4%
*“Very bad instructions, explanations”*
**Durability**4%
*“then sadly broke pretty quickly”*
**Ease Of Use**3%
*“A bit complicated for me”*
**Advertised Vs Actual Product**2%
*“Making false claims”*
### **Top return reasons **
**Functionality-Overall**21%
**Connectivity-Overall**10%
**GPS**9%
**Compatibility-Overall**9%
**Size-Overall**8%
**Defective Material/Parts**5%
**Display-Overall**4%
**Assembly/Installation**3%
**Charging**3%
**Measurement/Reading Accuracy**3%
## **Common questions**
- **Is bike computer profitable to sell on Amazon United Kingdom?**
- The niche generates £210K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the bike computer niche?**
- 14 brands and 65 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in bike computer?**
- Top complaints mined from reviews: Functionality-Overall, Software/Application, GPS. The return rate is 1.9%.
- **When does demand for bike computer peak?**
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bike computer niche?**
- Listings span £4.85–£166.79; the average listing price is £36.80 (sweet spot $15–$100). The average incumbent carries 824 reviews — the moat a new listing must climb.
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