---
title: "Badminton Set — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/badminton-set"
last_updated: "2026-07-31T07:22:40.255Z"
locale: en
meta:
description: "Niche score 64/100 · £1.1M/yr market · 1.3M searches/yr · £22.47 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £1.1M/yr market · 1.3M searches/yr · £22.47 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Badminton Set — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **badminton set**
**Launch it**
A $1.1M/yr market growing +33.0% this quarter with returns at 0.8% — clears our launch bar.
Market size 79Growth 58Conversion 48Competition 38Returns 96Price range 68Avg price 94Brand share 50Review moat 37Quality gap 84
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.1M**
£1.1M/yr · 1.3M searches
**Price range**
**Good****£4.54–£37.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,827.72**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, badminton set is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **badminton set market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£674K–£899K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**21%**
- YONEX41% - SONGMICS13% - Hillington12% - Crystals5% - ENOVI4% - HIRALIY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.
35K25KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.7×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/badminton-set/trend)
## **Top badminton set search terms**
- **badminton set**278K/yr+176.8%2.6% conv. - **badminton racket**521K/yr-14.7%1.4% conv. - **badminton**98K/yr+31.3%0.8% conv. - **yonex badminton racket**109K/yr-15.4%1.2% conv. - **badminton set with net**34K/yr+328.1%1.9% conv. - **badminton rackets**60K/yr+11.8%1.4% conv. - **badminton racket yonex**29K/yr-7.0%1.1% conv. - **garden badminton set**9K/yr+286.6%1.5% conv. - **yonex**28K/yr-22.9%0.3% conv. - **badminton racket set**11K/yr+23.6%2.5% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/badminton-set/search-terms)
## **Top badminton set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£109K20%£217K30%£326K40%£435K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YONEX Astrox Lite 27i Graphite Strung Badminton Racket with Full Racket Cover (Blue) | For Intermediate Players | 77 grams | Maximum String Tension - 30lbs**YONEX**£28.50**4.3★3,889 rev](https://www.amazon.co.uk/dp/B08WQ2THFG) [2**Hillington Badminton Set with Net for 4 Players - All-Weather Badminton Racket Set with 4 Rackets 3 Shuttlecocks Poles & Anchors and Carry Bag - Easy Setup Portable Badminton Net for Garden & Beach**Hillington**£16.05**3.6★179 rev](https://www.amazon.co.uk/dp/B00K25F5H6) [3**SONGMICS 3 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ300V1**SONGMICS**£25.34**4.6★5,287 rev](https://www.amazon.co.uk/dp/B07JPZXD47) [4**Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)**Crystals**£6.31**3.9★46 rev](https://www.amazon.co.uk/dp/B0DYDQQB48) [5**SONGMICS 4 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ400**SONGMICS**£27.73**4.6★5,287 rev](https://www.amazon.co.uk/dp/B00R8WLS2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carlton Nanomax Pro Ti Badminton Set 2 Player Set with Rackets Carry Cover & Shuttles**Carlton**£25.72**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FQK4M4VR) [**ENOVI EasyGo Badminton Set with Net 4 Racket 4 Birdies Portable Storage Box for Backyards Outdoor Games**ENOVI**£37.74**52 rev1y ago](https://www.amazon.co.uk/dp/B0F4KK61TJ) [**Crystals Badminton Racket Set for 2-4 Players | Includes Racquets Shuttlecocks & Carry Bag | Fun Game for Adults | Perfect for Garden Beach & Outdoor Sports (Twin Players Badminton Set)**Crystals**£6.31**46 rev1y ago](https://www.amazon.co.uk/dp/B0DYDQQB48) [**Wilson Tour 30 Badminton Racket**Wilson**£15.05**13 rev1y ago](https://www.amazon.co.uk/dp/B0DX2LML4F) [**Tournament 4 Player Set BLACK/RED BLACK/BLUE**Dunlop Sports**£18.38**244 rev3y ago](https://www.amazon.co.uk/dp/B0C2F5BCKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONGMICS 4 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ400**SONGMICS**£27.73**4.6★**▲ 114%**](https://www.amazon.co.uk/dp/B00R8WLS2M) [**SONGMICS 3 m Badminton Net Volleyball Net Adjustable Height Poles Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Blue SYQ300V1**SONGMICS**£25.34**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B07JPZXD47) [**Tournament 4 Player Set BLACK/RED BLACK/BLUE**Dunlop Sports**£18.38**4.3★**▲ 91%**](https://www.amazon.co.uk/dp/B0C2F5BCKK) [**SONGMICS 3 m Badminton Net Volleyball Net Adjustable Poles in Height Portable Set for Tennis Beach-Volleyball for Garden Park Outdoor Yellow SYQ300Y**SONGMICS**£24.76**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B07XBYL17Z) [**Wilson Tour 30 Badminton Racket**Wilson**£15.05**3.0★**▲ 76%**](https://www.amazon.co.uk/dp/B0DX2LML4F)
**~~View all trending →~~**
## **What buyers say about badminton set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“These rackets are very good quality”*
**Value For Money**15%
*“Good value”*
**Suitability Beginner**10%
*“A great set for beginners”*
**Weight Light**9%
*“lightweight”*
**Fun/Entertainment Experience**7%
*“Grandchildren enjoyed playing with it”*
**Grip**5%
*“The handles have a comfortable grip”*
**Size-Overall**3%
*“its a good size”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Rope/Wire Tangling**2%
*“Doesnt get tangled between parts”*
**Portability**2%
*“Best ever fun with this portable set; so easy to put up and instant fun for the family and friends”*
### **What buyers complain about **
**Quality-Overall**31%
*“Quality of the rackets arent great”*
**Durability**13%
*“Fell apart first use”*
**Strap/String Quality**10%
*“strings are not tight enough”*
**Handle Quality**5%
*“not very good quality all the covers on the handles came off in 5 minutes of using them”*
**Flexibility**3%
*“are already bending after a few sessions”*
**Advertised Vs Actual Product**3%
*“Misleading info”*
**Size-Overall**3%
*“The shuttlecocks are smaller than regular ones”*
**Weight Light**2%
*“Too light falls over all the time”*
**Cover Quality**2%
*“cover sent clearly used very disappointing”*
**Value For Money**2%
*“Not worth the money”*
### **Top return reasons **
**Quality-Overall**20%
**Size-Overall**12%
**Defective Material/Parts**10%
**Weight Heavy**7%
**Durability**6%
**Value For Money**6%
**Handle Quality**6%
**Grip**4%
**Functionality-Overall**3%
**Strap/String Quality**3%
## **Common questions**
- **Is badminton set profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.0%. Flapen's verdict: Launch it (64/100).
- **How competitive is the badminton set niche?**
- 14 brands and 47 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in badminton set?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strap/String Quality. The return rate is 0.8%.
- **When does demand for badminton set peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.7× the quietest.
- **What does it cost to enter the badminton set niche?**
- Listings span £4.54–£37.74; the average listing price is £22.47 (sweet spot $15–$100). The average incumbent carries 2,828 reviews — the moat a new listing must climb.
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