---
title: "Axe Throwing Game — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/axe-throwing-game"
last_updated: "2026-07-31T10:31:27.610Z"
locale: en
meta:
description: "Niche score 49/100 · £73K/yr market · 90K searches/yr · £50.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £73K/yr market · 90K searches/yr · £50.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Axe Throwing Game — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **axe throwing game**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 88Conversion 20Competition 3Returns 84Price range 95Avg price 93Brand share 0Review moat 97Quality gap 82
**Review moat**
**Incredible****51.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****£41.43–£66.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****£50.52**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+92.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£73K**
£73K/yr · 90K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, axe throwing game is a £73K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **axe throwing game market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Zhenx42% - Thusine33% - Folimix17% - POPERFUN5% - Hitish4%
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +92.3% search growth over the last 90 days.
4K3KHoliday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/axe-throwing-game/trend)
## **Top axe throwing game search terms**
- **axe throwing game**51K/yr+107.3%1.8% conv. - **axe throwing game for kids**11K/yr+69.7%2.0% conv. - **axe throwing**13K/yr+81.5%1.1% conv. - **kids axe throwing game**8K/yr+98.3%1.8% conv. - **axe throwing set**7K/yr+40.8%1.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/axe-throwing-game/search-terms)
## **Top axe throwing game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£15K30%£22K40%£29K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games**Thusine**£41.43**3.9★74 rev](https://www.amazon.co.uk/dp/B0F4QQLYKP) [2**Axe Throwing Game for Backyard**Zhenx**£57.16**4.7★21 rev](https://www.amazon.co.uk/dp/B0FNCY93K9) [3**Axe Throwing Game for Backyard**Zhenx**£53.63**4.7★21 rev](https://www.amazon.co.uk/dp/B0FNCYZDV2) [4**Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12**Folimix**£43.13**3.7★63 rev](https://www.amazon.co.uk/dp/B0FN7HYX94) [5**Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games**POPERFUN**£41.76**4.0★11 rev](https://www.amazon.co.uk/dp/B0GG3L8TWF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn**Hitish**£66.00**121 rev6mo ago](https://www.amazon.co.uk/dp/B0GGP4R9D4) [**Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games**POPERFUN**£41.76**11 rev6mo ago](https://www.amazon.co.uk/dp/B0GG3L8TWF) [**Axe Throwing Game for Backyard**Zhenx**£57.16**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FNCY93K9) [**Axe Throwing Game for Backyard**Zhenx**£53.63**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FNCYZDV2) [**Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12**Folimix**£43.13**63 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7HYX94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Axe Throwing Game for Backyard - 5 in 1 Outdoor Games for Kids Adults Family - Bristle Target Light Bow & 8 Arrow 3 Throwing Axes 2 Ninja Stars 3 Darts Slingshot - Archery Games for Yard Lawn**Hitish**£66.00**4.2★**▲ 52%**](https://www.amazon.co.uk/dp/B0GGP4R9D4) [**Axe Throwing Game for Backyard Axe Throwing Target Set Games with 6 Throwing Axes & 6 Dart Bristle Target Outdoor Indoor Yard Games for Adults Kids Activity Carnival Games**POPERFUN**£41.76**4.0★**▲ 47%**](https://www.amazon.co.uk/dp/B0GG3L8TWF) [**Axe Throwing Game for Backyard**Zhenx**£57.16**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B0FNCY93K9) [**Axe Throwing Game for Backyard**Zhenx**£53.63**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0FNCYZDV2) [**Folimix Axe Throwing Game for Backyard Axe Throwing Target Set with 16 Throwing Axes Outdoor Games Indoor Carnival Yard Lawn Backyard Games for Age 6-12**Folimix**£43.13**3.7★**▼ 11%**](https://www.amazon.co.uk/dp/B0FN7HYX94)
**~~View all trending →~~**
## **What buyers say about axe throwing game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“Fun for all the family”*
**Quality-Overall**12%
*“The axes themselves are decent”*
**Value For Money**8%
*“Lots of fun for the price”*
**Safe To Use**5%
*“Safe Axe throwing game”*
**Durability**4%
*“It's durable, well made, easy build instructions and a fun for all the family”*
**Ease Of Use**2%
*“Easy too and even the scouts like it”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions are okay”*
**Size-Overall**1%
*“everything fit as expected”*
**Weight Light**1%
*“really good weight to them which makes them satisfying to throw”*
**Assembly/Installation**1%
*“I was impressed with how easy it was to put together — all the parts were included”*
### **What buyers complain about **
**Durability**34%
*“breaks easy”*
**Strength**17%
*“Not very sturdy”*
**Quality-Overall**13%
*“Build quality is cheap”*
**Assembly/Installation**6%
*“didnt come with instructions on how to assemble”*
**Size-Overall**5%
*“Not fit for sale”*
**Material Quality**5%
*“Cheap plastic tubing”*
**Advertised Vs Actual Product**2%
*“So misleading for 1-3 year old by how small”*
**Value For Money**1%
*“Not fit for sale”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**14%
**Durability**14%
**Quality-Overall**12%
**Gifting Purpose**5%
**Strength**3%
**Advertised Vs Actual Product**3%
**Material Quality**2%
**Value For Money**2%
**Product Condition**2%
## **Common questions**
- **Is axe throwing game profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 6 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the axe throwing game niche?**
- 5 brands and 6 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in axe throwing game?**
- Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 1.6%.
- **When does demand for axe throwing game peak?**
- Demand peaks in May–Jun–Jul–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the axe throwing game niche?**
- Listings span £41.43–£66.00; the average listing price is £50.52 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.
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