---
title: "Archery Targets — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/archery-targets"
last_updated: "2026-07-31T08:10:15.813Z"
locale: en
meta:
description: "Niche score 49/100 · £50K/yr market · 106K searches/yr · £20.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £50K/yr market · 106K searches/yr · £20.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Archery Targets — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **archery targets**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 29Conversion 29Competition 45Returns 96Price range 76Avg price 88Brand share 38Review moat 85Quality gap 75
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****303**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.55–£38.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£50K**
£50K/yr · 106K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, archery targets is a £50K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **archery targets market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£50K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **91%**
- **Out of stock**
- **27.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**14%**
- ELONG OUTDOOR27% - Youyijia21% - AUVIM16% - NITEHAWK13% - Laurraine5% - Blendra4% - Open — no brand owns it (7 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/archery-targets/trend)
## **Top archery targets search terms**
- **archery target**66K/yr+6.8%1.7% conv. - **archery targets**11K/yr+4.9%1.2% conv. - **crossbow target**12K/yr-26.2%2.0% conv. - **archery target stand**9K/yr+6.9%1.2% conv. - **bow and arrow target**4K/yr+33.8%1.9% conv. - **knife throwing target**3K/yr+8.9%0.4% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/archery-targets/search-terms)
## **Top archery targets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Youyijia Archery Target Solid Straw Round Target Shooting Bow 21.6 inch**Youyijia**£7.98**4.2★98 rev](https://www.amazon.co.uk/dp/B08J9THTP4) [2**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(42x42cm/62x62cm)**ELONG OUTDOOR**£12.21**4.3★25 rev](https://www.amazon.co.uk/dp/B0DDT3RVZS) [3**Nitehawk 60x60cm Archery Self Healing Foam Target Board + 20 Paper Faces**NITEHAWK**£20.75**4.2★284 rev](https://www.amazon.co.uk/dp/B01FMGSN4Q) [4**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(21.5x21.5cm)**ELONG OUTDOOR**£8.51**4.3★25 rev](https://www.amazon.co.uk/dp/B0DRJV3158) [5**AUVIM Archery Targets for Backyard Hand-Made Straw Archery Target for Recurve Bow Compound Bow or Longbow 20 Inches Traditional Bow Arrow Target for Kids Youth Adult Archery Hunting Practice**AUVIM**£38.51**4.5★1,354 rev](https://www.amazon.co.uk/dp/B09T2DGTHK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Archery Target Handmade Solid Straw Round Target Traditional Bow Arrow Target for Outdoor courtyard sport archery practice Round 50cm x 50cm x 2cm**MEETOZ**£14.94**1 rev7mo ago](https://www.amazon.co.uk/dp/B0G4W28PR3) [**Blendra Archery Target Round 50cm for Recurve Longbow & Compound Bow**Blendra**£17.81**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FWRH9J64) [**M.J COMFY-LIFE Archery Target Straw Round 20 inch (Green 3-Layer)**M.J COMFY-LIFE**£10.80**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FNQQC427) [**Laurraine Archery Target Solid Straw Round Target Traditional Bow Arrow Target Straw Target used for outdoor sports archery bow darts and shooting practice for adults 50cm x 5 layers Red**Laurraine**£30.16**11 rev1y ago](https://www.amazon.co.uk/dp/B0FJ5NVT5H) [**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(21.5x21.5cm)**ELONG OUTDOOR**£8.51**25 rev1y ago](https://www.amazon.co.uk/dp/B0DRJV3158)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M.J COMFY-LIFE Archery Target Straw Round 20 inch (Green 3-Layer)**M.J COMFY-LIFE**£10.80**4.7★**▲ 142%**](https://www.amazon.co.uk/dp/B0FNQQC427) [**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(42x42cm/62x62cm)**ELONG OUTDOOR**£12.21**4.3★**▲ 110%**](https://www.amazon.co.uk/dp/B0DDT3RVZS) [**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(42x42cm/62x62cm)**ELONG OUTDOOR**£14.62**4.3★**▲ 93%**](https://www.amazon.co.uk/dp/B0DDT8DSFL) [**Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls**Hollyhi**£11.86**4.1★**▲ 75%**](https://www.amazon.co.uk/dp/B0CGTHSJLJ) [**20 Sheets Bullseye Archery Target Standard Archery Shooting Targets Paper 10 Rings Targets Face Accessories for Hunting Shooting Training Practice(82x82cm)**ELONG OUTDOOR**£17.97**4.3★**▲ 50%**](https://www.amazon.co.uk/dp/B0DRJTF445)
**~~View all trending →~~**
## **What buyers say about archery targets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Very well made”*
**Value For Money**19%
*“Good for the money”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Size-Overall**6%
*“a decent size”*
**Fun/Entertainment Experience**5%
*“Fun little target”*
**Efficiency**5%
*“Great for Low Power Bows up to 20-25lb”*
**Thickness**4%
*“Yep all good just could do with being a little thicker”*
**Weight Heavy**4%
*“Nice and heavy well built just the job”*
**Ease Of Use**3%
*“Arrows are very easy to remove however”*
**Weight Light**3%
*“lightweight target board”*
### **What buyers complain about **
**Thickness**22%
*“Seems thin”*
**Size-Overall**19%
*“Not fit for purpose”*
**Value For Money**10%
*“not this one for this price again”*
**Functionality-Overall**8%
*“Not fit for purpose”*
**Quality-Overall**8%
*“Bad quality”*
**Mounting**8%
*“Useless bolts disappear right up to the flights”*
**Instructions/User Manual/Troubleshooting**4%
*“Poor instructions”*
**Advertised Vs Actual Product**3%
*“Inaccurate listing”*
### **Top return reasons **
**Quality-Overall**20%
**Size-Overall**17%
**Durability**14%
**Defective Material/Parts**6%
**Adhesion/Stickiness**4%
**Gifting Purpose**4%
**Material Quality**4%
**Shooting**4%
**Advertised Vs Actual Product**4%
**Thickness**3%
## **Common questions**
- **Is archery targets profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the archery targets niche?**
- 13 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in archery targets?**
- Top complaints mined from reviews: Thickness, Size-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for archery targets peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the archery targets niche?**
- Listings span £7.55–£38.51; the average listing price is £20.07 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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