---
title: "Trend — american football - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/american-football/trend"
last_updated: "2026-07-31T11:56:35.823Z"
locale: en
meta:
  description: "Niche score 49/100 · £46K/yr market · 87K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £46K/yr market · 87K searches/yr · £9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — american football - Flapen"
---

# **american football**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 24Conversion 64Competition 78Returns 94Price range 14Avg price 28Brand share 21Review moat 83Quality gap 75

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****338.64**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.38**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£6.31–£16.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£46K**

£46K/yr · 87K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")