---
title: "Trend — abs - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/abs/trend"
last_updated: "2026-07-31T10:59:56.303Z"
locale: en
meta:
  description: "Niche score 45/100 · £388K/yr market · 944K searches/yr · £41.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £388K/yr market · 944K searches/yr · £41.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — abs - Flapen"
---

# **abs**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 55Growth 25Conversion 12Competition 13Returns 90Price range 88Avg price 95Brand share 29Review moat 41Quality gap 72

**Avg price**

**Incredible****£41.93**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.71–£78.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£388K**

£388K/yr · 944K searches

**Review moat**

**Okay****2,364.4**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale