---
title: "Search terms — 700x28c tyres - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/700x28c-tyres/search-terms"
last_updated: "2026-07-31T09:55:02.313Z"
locale: en
meta:
  description: "Niche score 47/100 · £38K/yr market · 35K searches/yr · £28.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £38K/yr market · 35K searches/yr · £28.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 700x28c tyres - Flapen"
---

# **700x28c tyres**

**Skip it**

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 56Conversion 47Competition 32Returns 91Price range 95Avg price 95Brand share 13Review moat 52Quality gap 52

**Avg price**

**Incredible****£28.87**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£17.03–£47.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+29.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,407.94**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£38K**

£38K/yr · 35K searches