---
title: "700x28c Tyres — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/700x28c-tyres"
last_updated: "2026-07-31T09:00:53.960Z"
locale: en
meta:
description: "Niche score 47/100 · £38K/yr market · 35K searches/yr · £28.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £38K/yr market · 35K searches/yr · £28.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "700x28c Tyres — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **700x28c tyres**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 56Conversion 47Competition 32Returns 91Price range 95Avg price 95Brand share 13Review moat 52Quality gap 52
**Avg price**
**Incredible****£28.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£17.03–£47.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+29.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,407.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£38K**
£38K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, 700x28c tyres is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **700x28c tyres market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£36K–£43K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**3%**
- Continental83% - RUHUO4% - Schwalbe3% - Panaracer3% - Fincci2% - YunSCM2% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — +29.7% search growth over the last 90 days.
800600May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/sports-outdoors/700x28c-tyres/trend)
## **Top 700x28c tyres search terms**
- **700x28c tyres**16K/yr+40.7%1.5% conv. - **700 x 28c tyres**5K/yr+62.1%1.9% conv. - **continental gatorskin 700x28c**5K/yr+13.2%4.0% conv. - **road bike tyres 700 x 28c**6K/yr+5.2%1.8% conv. - **gatorskin 700 x 28c**2K/yr-6.5%7.5% conv. [**All search terms **](https://flapen.com/research/uk/sports-outdoors/700x28c-tyres/search-terms)
## **Top 700x28c tyres products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Continental Gatorskin Road Bike Tyres German-Made Natural Rubber Tread and DuraSkin Protection | Durable and Fast Bicycle Tyre | Versatile Training and Commuter Cycle Tyre | 700x28c Tyres**Continental**£31.01**4.6★3,481 rev](https://www.amazon.co.uk/dp/B074ZSGJL4) [2**Continental Unisexs 01011050000 Bike Parts Other 28 | 700 x 28C**Continental**£38.69**4.7★3,381 rev](https://www.amazon.co.uk/dp/B00NZ59Q7A) [3**Continental Unisexs Ride Tour Bike Parts Other 28 | 700 x 28C | 28 x 1 5/8 x 1 1/8**Continental**£17.03**4.6★4,763 rev](https://www.amazon.co.uk/dp/B01EJIBGZ6) [4**Continental - Continental 28-622 Ultra Sport III (700 x 28C) Black/Brown Foldable Skin Tire - 1 Piece**Continental**£18.86**4.5★211 rev](https://www.amazon.co.uk/dp/B0BBZ93F8V) [5**Continental Grand Prix 5000 S TR 28 Folding Tyre 700 x 28C (28-622) Black**Continental**£47.34**4.4★1,130 rev](https://www.amazon.co.uk/dp/B09HS48S1T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2-Pack 700x28c Bike Tire Tube 700c Road Bike Tires & Tubes (UK) (700x28c)**RUHUO**£26.38**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1RN372X) [**2-Pack 700x28/32/35c Road Bike Tire Set Foldable Tires with Presta Valve FV48 Inner Tubes and Tires Lever Suitable for Road BikesCity BikesTouring Bicycle Bike (700x35c)**GRELiving**£26.09**69 rev1y ago](https://www.amazon.co.uk/dp/B0DXFDFHLC) [**MEGHNA 700C Road Bike Tyre Bicycle Tire 700x28c 700x32c 700x35c Road Bike Replacement Tyres for Electric Road Mountain MTB and Hybrid Bikes (2 Tires 700x28c)**MEGHNA**£20.64**59 rev1y ago](https://www.amazon.co.uk/dp/B0D9J76BB4) [**Panaracer Gravelking SK TLR Tubeless Ready Folding Gravel Bike Tyres | ZSG Gravel Compound Bicycle Tyres with Puncture Resistant Beadlock Technology | 120Tpi Tufftex Casing 700c Bike Tyre**Panaracer**£32.15**129 rev2y ago](https://www.amazon.co.uk/dp/B0CXF25R32) [**Continental - Continental 28-622 Ultra Sport III (700 x 28C) Black/Brown Foldable Skin Tire - 1 Piece**Continental**£18.86**211 rev3y ago](https://www.amazon.co.uk/dp/B0BBZ93F8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2-Pack 700x28c Bike Tire Tube 700c Road Bike Tires & Tubes (UK) (700x28c)**RUHUO**£26.38**5.0★**▲ 45%**](https://www.amazon.co.uk/dp/B0G1RN372X) [**Panaracer Gravelking SK TLR Tubeless Ready Folding Gravel Bike Tyres | ZSG Gravel Compound Bicycle Tyres with Puncture Resistant Beadlock Technology | 120Tpi Tufftex Casing 700c Bike Tyre**Panaracer**£32.15**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0CXF25R32) [**Continental Grand Prix 5000 S TR 28 Folding Tyre 700 x 28C (28-622) Black**Continental**£47.34**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B09HS48S1T) [**Continental Unisexs Ride Tour Bike Parts Other 28 | 700 x 28C | 28 x 1 5/8 x 1 1/8**Continental**£17.03**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B01EJIBGZ6) [**2-Pack 700x28/32/35c Road Bike Tire Set Foldable Tires with Presta Valve FV48 Inner Tubes and Tires Lever Suitable for Road BikesCity BikesTouring Bicycle Bike (700x35c)**GRELiving**£26.09**3.9★**▲ 33%**](https://www.amazon.co.uk/dp/B0DXFDFHLC)
**~~View all trending →~~**
## **What buyers say about 700x28c tyres**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good tyres, just be careful of specs”*
**Size-Overall**19%
*“Great fit”*
**Value For Money**16%
*“budget price point”*
**Grip**8%
*“Decent grip and well made, like most panaracer products”*
**Ease Of Use**8%
*“Easy to fit”*
**Terrain Suitability**6%
*“Excellent Gravel Bike tyres”*
**Durability**5%
*“Black chill compound always provides great durability”*
**Rubber Quality**3%
*“good rubber”*
**Comfort-Overall**3%
*“comfort feel good too”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Durability**19%
*“Punctured on first ride”*
**Value For Money**13%
*“For the price Im so disappointed”*
**Grip**13%
*“They have only a really good grip”*
**Mounting**13%
*“Very, very difficult to mount”*
**Quality-Overall**13%
*“Not the best”*
**Advertised Vs Actual Product**6%
*“And also check the specs carefully on the Continental website if in doubt, don't trust what is written in the product description here. for example, they're listed as tubeless tyres here [and, bizarrely, mountain bike tyres in the features and specs] but they're not”*
**Ease Of Use**6%
*“And impossible to put on”*
**Size-Overall**4%
*“a bit of a nightmare to fit”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Value For Money**2%
**Durability**1%
**Inflation/Deflation**1%
**Product Condition**1%
## **Common questions**
- **Is 700x28c tyres profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 700x28c tyres niche?**
- 8 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in 700x28c tyres?**
- Top complaints mined from reviews: Durability, Value For Money, Grip. The return rate is 1.2%.
- **What does it cost to enter the 700x28c tyres niche?**
- Listings span £17.03–£47.34; the average listing price is £28.87 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 67 [**snorkel set adults**](https://flapen.com/research/uk/sports-outdoors/snorkel-set-adults)£500K/yr+112.4%**Worth a look**- 67 [**dry bag**](https://flapen.com/research/uk/sports-outdoors/dry-bag)£454K/yr+52.7%**Worth a look**- 67 [**stunt scooter for kids ages 8-12**](https://flapen.com/research/uk/sports-outdoors/stunt-scooter-for-kids-ages-8-12)£174K/yr+41.2%**Worth a look**- 67 [**kids bike**](https://flapen.com/research/uk/sports-outdoors/kids-bike)£98K/yr+47.6%**Worth a look**- 67 [**hula hoop kids**](https://flapen.com/research/uk/sports-outdoors/hula-hoop-kids)£54K/yr+56.0%**Worth a look**- 68 [**gymnastics bar**](https://flapen.com/research/uk/sports-outdoors/gymnastics-bar)£572K/yr+44.1%**Worth a look**[**All Sports & Outdoors niches **](https://flapen.com/research/uk/sports-outdoors)