---
title: "Products — 22 pellets - Flapen"
canonical_url: "https://flapen.com/research/uk/sports-outdoors/22-pellets/products"
last_updated: "2026-07-31T09:00:33.118Z"
locale: en
meta:
  description: "Niche score 55/100 · £213K/yr market · 365K searches/yr. Prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £213K/yr market · 365K searches/yr. Prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — 22 pellets - Flapen"
---

# **22 pellets**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list.

Market size 41Growth 54Conversion 63Competition 56Returns 99Price range 35Avg price 37Brand share 42Review moat 68Quality gap 52

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****799.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£213K**

£213K/yr · 365K searches

**Avg price**

**Okay****£10.40**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.77–£20.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100