---
title: "Trend — yumove calming care for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/yumove-calming-care-for-dogs/trend"
last_updated: "2026-07-31T11:54:54.465Z"
locale: en
meta:
  description: "Niche score 42/100 · £37K/yr market · 24K searches/yr · £17.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £37K/yr market · 24K searches/yr · £17.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — yumove calming care for dogs - Flapen"
---

# **yumove calming care for dogs**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 82Competition 0Returns 100Price range 94Avg price 81Brand share 0Review moat 29Quality gap 96

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£14.94–£21.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£17.44**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,573.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£37K**

£37K/yr · 24K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")