---
title: "Yumove Calming Care for Dogs — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/yumove-calming-care-for-dogs"
last_updated: "2026-07-31T10:50:09.626Z"
locale: en
meta:
description: "Niche score 42/100 · £37K/yr market · 24K searches/yr · £17.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £37K/yr market · 24K searches/yr · £17.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yumove Calming Care for Dogs — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **yumove calming care for dogs**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 18Conversion 82Competition 0Returns 100Price range 94Avg price 81Brand share 0Review moat 29Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£14.94–£21.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,573.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£37K**
£37K/yr · 24K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, yumove calming care for dogs is a £37K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yumove calming care for dogs market data**
- **Units sold / yr**
- **2K–3K**
- avg 500–750/product
- **Revenue / yr**
- **£35K–£44K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- YuMOVE95% - Pooch & Mutt5%
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -13.9% search growth over the last 90 days.
800600Spike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/yumove-calming-care-for-dogs/trend)
## **Top yumove calming care for dogs search terms**
- **yumove calming care for dogs**15K/yr-15.2%11.8% conv. - **yucalm for dogs**6K/yr-9.7%6.1% conv. - **yucalm**3K/yr-16.2%5.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/yumove-calming-care-for-dogs/search-terms)
## **Top yumove calming care for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£11K45%£17K60%£22K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 120 Tablets**YuMOVE**£21.78**4.0★5,290 rev](https://www.amazon.co.uk/dp/B01HGACFZ4) [2**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 60 Tablets**YuMOVE**£15.60**4.0★5,290 rev](https://www.amazon.co.uk/dp/B01HGACFWM) [3**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**3.8★141 rev](https://www.amazon.co.uk/dp/B009C7RMEY)
### **Newest**
by launch date
[**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 120 Tablets**YuMOVE**£21.78**5,290 rev9y ago](https://www.amazon.co.uk/dp/B01HGACFZ4) [**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 60 Tablets**YuMOVE**£15.60**5,290 rev9y ago](https://www.amazon.co.uk/dp/B01HGACFWM) [**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**141 rev12y ago](https://www.amazon.co.uk/dp/B009C7RMEY)
### **Trending**
90-day click momentum
[**Pooch & Mutt - Calming Supplement Chewies Treats 60 Chewies (80g)**Pooch & Mutt**£14.94**3.8★**▲ 117%**](https://www.amazon.co.uk/dp/B009C7RMEY) [**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 120 Tablets**YuMOVE**£21.78**4.0★**— 3%**](https://www.amazon.co.uk/dp/B01HGACFZ4) [**YuMOVE Calming Care Tasty Treats Dog Supplements Anxiety Relief Calming Tablets for Dogs who are Stressed or Nervous Adult Dogs 60 Tablets**YuMOVE**£15.60**4.0★**▼ 12%**](https://www.amazon.co.uk/dp/B01HGACFWM)
## **What buyers say about yumove calming care for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soothing/Teething**36%
*“Calming treats”*
**Pet Friendly**18%
*“Our dog likes these”*
**Quality-Overall**18%
*“Great product”*
**Value For Money**9%
*“thought i would give these a go since they are a lot cheaper”*
**Taste-Overall**9%
*“he did like the taste so it came in as a handy little treat”*
**Advertised Vs Actual Product**5%
*“Seem to do the job”*
### **What buyers complain about **
**Value For Money**40%
*“I feel these are expensive for the quantity”*
**Functionality-Overall**30%
*“doesn't seem to have had any effect”*
**Taste-Overall**20%
*“Different taste. apparently”*
**Ingredients-Overall**5%
*“I was buying a competitors and switched last minute to buy Pooch & Mutt calming treats and now realise I didn't check the ingredients”*
## **Common questions**
- **Is yumove calming care for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 3 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yumove calming care for dogs niche?**
- 2 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yumove calming care for dogs?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for yumove calming care for dogs peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the yumove calming care for dogs niche?**
- Listings span £14.94–£21.78; the average listing price is £17.44 (sweet spot $15–$100). The average incumbent carries 3,574 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)