---
title: "Xxl Dog Crate — £160K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/xxl-dog-crate"
last_updated: "2026-07-31T12:24:41.004Z"
locale: en
meta:
description: "Niche score 40/100 · £160K/yr market · 97K searches/yr · £85.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £160K/yr market · 97K searches/yr · £85.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xxl Dog Crate — £160K/yr Amazon UK Niche (2026) - Flapen"
---
# **xxl dog crate**
**Skip it**
Soft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 17Conversion 24Competition 44Returns 75Price range 30Avg price 80Brand share 47Review moat 26Quality gap 50
**Avg price**
**Great****£85.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£160K**
£160K/yr · 97K searches
**Price range**
**Okay****£36.48–£251.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,872.16**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-16.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, xxl dog crate is a £160K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Sep–Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xxl dog crate market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£128K–£170K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **92%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**18%**
- Feandrea30% - Amazon Basics24% - Cardys11% - BingoPaw6% - Vivo Technologies6% - MidWest Homes for Pets5% - Open — no brand owns it (9 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Sep, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/xxl-dog-crate/trend)
## **Top xxl dog crate search terms**
- **xxl dog crate**47K/yr-11.8%2.1% conv. - **heavy duty dog crate**24K/yr-20.5%0.4% conv. - **xxxl dog crate**6K/yr-38.7%1.0% conv. - **xxl dog cage**4K/yr-7.2%1.1% conv. - **48 inch dog crate**6K/yr-15.1%2.3% conv. - **dog crate xxl**5K/yr-14.8%2.6% conv. - **heavy duty dog cage**5K/yr-27.3%1.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/xxl-dog-crate/search-terms)
## **Top xxl dog crate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics XXL Metal Dog Crate/Cage with Tray Durable and Foldable Dog Cage with Double Door Black XXL 122cm (48)**Amazon Basics**£58.73**4.6★29,489 rev](https://www.amazon.co.uk/dp/B09G4ZJM3D) [2**Feandrea Dog Crate Foldable Dog Cage with 2 Doors Removable Tray 122 x 74.5 x 80.5 cm XXL Black PPD48H**Feandrea**£44.49**4.6★10,870 rev](https://www.amazon.co.uk/dp/B00NEF20J2) [3**Cardys Dog Crate XXL | Dog Cage with 2 Doors for Dual Access | Easy Clean Removable Plastic Tray | Folding Metal Heavy Duty Frame | Training & Travel Crate Extra Large Dog Crate 48 inch - Sliding Lock**Cardys**£63.65**4.6★2,657 rev](https://www.amazon.co.uk/dp/B09P3VBPDC) [4**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01**Feandrea**£90.03**4.2★31 rev](https://www.amazon.co.uk/dp/B0G1MF1ZS2) [5**MidWest Homes for Pets Solutions Series XXL Double Door 137 cm Dog Crate for the Largest Breeds Sturdy Drop Pin Assembly Black E-Coated**MidWest Homes for Pets**£97.14**4.7★17,277 rev](https://www.amazon.co.uk/dp/B005VVWBVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**48 inch Heavy-Duty Dog Crate XXL for Large Dogs 121 x 78 x 93 cm**Generic**£187.05**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2W781ZY) [**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01**Feandrea**£90.03**31 rev5mo ago](https://www.amazon.co.uk/dp/B0G1MF1ZS2) [**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 93.5 x 59 x 71 cm PPD032BH01**Feandrea**£58.39**31 rev5mo ago](https://www.amazon.co.uk/dp/B0G1MCML6S) [**Fobyfurny Heavy Duty Dog Crate 122 x 74.5 x 80.5 cm 4-Door Black**Fobyfurny**£77.84**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GC6S1651) [**Fobyfurny Heavy Duty Dog Crate 107 x 70 x 75 cm 4-Door Black**Fobyfurny**£60.14**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GC5STBFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**48 inch Heavy-Duty Dog Crate XXL for Large Dogs 121 x 78 x 93 cm**Generic**£187.05**0.0★**▲ 314%**](https://www.amazon.co.uk/dp/B0H2W781ZY) [**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 93.5 x 59 x 71 cm PPD032BH01**Feandrea**£58.39**4.2★**▲ 294%**](https://www.amazon.co.uk/dp/B0G1MCML6S) [**DIVCHI Dog Crate Heavy-Duty Folding Dog Cage for Large Dogs Chew-Resistant Metal Cage with Front & Side Doors Removable Easy-Clean Plastic Tray & Carry Handle (Black 91.5 x 58 x 63 cm)**DIVCHI**£36.48**4.7★**▲ 257%**](https://www.amazon.co.uk/dp/B0DXTF5H2M) [**Feandrea Heavy-Duty Dog Crate 5-Minute Quick Assembly Foldable Dog Kennel Cage with Lockable Wheels Double Doors Escape Proof Fixed Bottom Ink Black 122 x 75 x 88 cm PPD035BH01**Feandrea**£90.03**4.2★**▲ 255%**](https://www.amazon.co.uk/dp/B0G1MF1ZS2) [**SONGMICS HOME Heavy-Duty Dog Crate Cage for Large Dogs XL Expandable with Removable Tray Door Lockable Wheels 107 x 70 x 82.5 cm Ink Black PPD023B01**SONGMICS HOME**£102.29**3.8★**▲ 167%**](https://www.amazon.co.uk/dp/B0F82QHZN4)
**~~View all trending →~~**
## **What buyers say about xxl dog crate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**23%
*“good sturdy bars”*
**Quality-Overall**16%
*“great quality, easy to assemble”*
**Size-Overall**14%
*“Good size”*
**Value For Money**13%
*“Excellent value for money”*
**Assembly/Installation**8%
*“It was also simple to set up”*
**Pet Friendly**5%
*“my dog loves it”*
**Design-Overall**2%
*“Beautiful piece of furniture”*
**Ease Of Use**2%
*“I can say its very convenient”*
**Durability**1%
*“Strong and durable”*
**Advertised Vs Actual Product**1%
*“Does the job”*
### **What buyers complain about **
**Strength**17%
*“Not strong”*
**Size-Overall**13%
*“Its big”*
**Quality-Overall**9%
*“replacing it already as poor quality door”*
**Durability**6%
*“doesnt last long”*
**Ease Of Use**5%
*“The door is a nightmare to get open”*
**Assembly/Installation**5%
*“I bit fiddly to set up”*
**Instructions/User Manual/Troubleshooting**4%
*“Not impressed poor instructions”*
**Weight Heavy**3%
*“So stop saying heavy duty because it is not”*
**Value For Money**3%
*“a waste of money”*
**Advertised Vs Actual Product**2%
*“I'm now seeking a refund for false advertisement”*
### **Top return reasons **
**Size-Overall**70%
**Strength**7%
**Defective Material/Parts**4%
**Escape Proof**4%
**Weight Heavy**2%
**Assembly/Installation**2%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Ease Of Use**1%
## **Common questions**
- **Is xxl dog crate profitable to sell on Amazon United Kingdom?**
- The niche generates £160K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the xxl dog crate niche?**
- 15 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in xxl dog crate?**
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for xxl dog crate peak?**
- Demand peaks in Feb–Sep–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the xxl dog crate niche?**
- Listings span £36.48–£251.63; the average listing price is £85.19 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.
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