---
title: "Trend — washable puppy pads - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/washable-puppy-pads/trend"
last_updated: "2026-07-31T11:38:36.814Z"
locale: en
meta:
  description: "Niche score 48/100 · £145K/yr market · 291K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £145K/yr market · 291K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — washable puppy pads - Flapen"
---

# **washable puppy pads**

**Skip it**

Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 14Conversion 55Competition 55Returns 96Price range 24Avg price 41Brand share 44Review moat 72Quality gap 65

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****620.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.95**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£145K**

£145K/yr · 291K searches

**Price range**

**Bad****£6.17–£17.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch