---
title: "Products — wainwrights puppy food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/wainwrights-puppy-food/products"
last_updated: "2026-07-31T09:52:03.383Z"
locale: en
meta:
  description: "Niche score 54/100 · £271K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £271K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — wainwrights puppy food - Flapen"
---

# **wainwrights puppy food**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 49Growth 18Conversion 96Competition 38Returns 100Price range 79Avg price 85Brand share 4Review moat 97Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****68.39**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£18.84**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.98–£45.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£271K**

£271K/yr · 101K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand