---
title: "Vegan Dog Treats — £122K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/vegan-dog-treats"
last_updated: "2026-07-31T09:50:25.733Z"
locale: en
meta:
description: "Niche score 49/100 · £122K/yr market · 95K searches/yr · £4.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £122K/yr market · 95K searches/yr · £4.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Dog Treats — £122K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 24Conversion 100Competition 71Returns 100Price range 12Avg price 12Brand share 12Review moat 78Quality gap 45
**Conversion**
**Incredible****28.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****439.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£122K**
£122K/yr · 95K searches
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.46**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.66–£16.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan dog treats is a £122K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan dog treats market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£134K–£178K**
- units × avg price
- **Conversion rate**
- **28.9%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**4%**
- Soopa70% - Pawtato14% - Benevo5% - Scrumbles4% - Betty Miller2% - Omni1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/vegan-dog-treats/trend)
## **Top vegan dog treats search terms**
- **soopa dog treats**30K/yr-8.2%36.2% conv. - **vegan dog treats**20K/yr+7.1%13.7% conv. - **soopa**14K/yr-4.3%31.3% conv. - **renal dog treats**11K/yr+12.2%7.4% conv. - **pawtato dog treats**9K/yr+1.0%20.3% conv. - **vegetarian dog treats**4K/yr-14.8%11.3% conv. - **pawtato**5K/yr-14.6%21.3% conv. - **vegan dog chews**3K/yr+19.1%6.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/vegan-dog-treats/search-terms)
## **Top vegan dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£7K9%£11K12%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soopa Cranberry & Sweet Potato Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack**Soopa**£2.06**4.5★979 rev](https://www.amazon.co.uk/dp/B0716XNB3D) [2**Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack**Soopa**£2.02**4.5★196 rev](https://www.amazon.co.uk/dp/B0BGXZXWR8) [3**Soopa Carrot & Pumpkin Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack**Soopa**£2.16**4.3★1,865 rev](https://www.amazon.co.uk/dp/B071LFHQ1Z) [4**Soopa Carrot & Pumpkin Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack**Soopa**£2.84**4.4★2,465 rev](https://www.amazon.co.uk/dp/B0711T2C7R) [5**Soopa Kale & Apple Healthy Bites - Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy - Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack**Soopa**£2.21**4.6★708 rev](https://www.amazon.co.uk/dp/B0716XN9WJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits**Betty Miller**£11.88**74 rev1y ago](https://www.amazon.co.uk/dp/B0FDW79NFF) [**Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats**Pawtato**£2.62**8 rev1y ago](https://www.amazon.co.uk/dp/B0F79CNFPY) [**Soopa Banana & Pumpkin Mini Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Breeds Dog Training Treats Low Calorie Superfood Vegan 50 g 1-Pack**Soopa**£2.24**44 rev1y ago](https://www.amazon.co.uk/dp/B0DCW9YV46) [**Soopa Watermelon & Apple Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack**Soopa**£2.72**60 rev1y ago](https://www.amazon.co.uk/dp/B0DCW8DX3G) [**Soopa Apple & Blueberry Healthy Bites Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Puppy Dog Training Treats Low Calorie Superfood Ingredients Vegan 50 g 1-Pack**Soopa**£2.02**196 rev3y ago](https://www.amazon.co.uk/dp/B0BGXZXWR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soopa Banana & Pumpkin Senior Bites Healthy Human-Grade Grain-Free Natural Dog Treats for Small Dogs Medium Large Soft Dog Training Treats for Older Pups Low Fat Vegan 50 g 1-Pack**Soopa**£2.40**4.5★**▲ 204%**](https://www.amazon.co.uk/dp/B09YV5K1MH) [**Pawtato Vegan Dog Sticks - Peanut Apple & Cinnamon (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats**Pawtato**£2.62**4.8★**▲ 118%**](https://www.amazon.co.uk/dp/B0F79CNFPY) [**Betty Miller Grain Free Dog Treats - Banana Apple & Blueberry Bones - 1kg Bulk Dog Treats - British Baked Dog Biscuits**Betty Miller**£11.88**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0FDW79NFF) [**Soopa Apple & Blueberry Dental Sticks Vegan Human-Grade Dog Chews to Clean Teeth Breath Freshener Aid Digestion Natural Superfood Healthy Grain Free Dog Treats 100 g 1-Pack**Soopa**£3.05**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0BGXXD5GW) [**Pawtato Vegan Dog Sticks - Spinach & Kale (1 x 120g) Hypoallergenic Low Fat Plant-Based Chews for Training & Reward | Sweet Potato & Rice Rawhide-Free Treats**Pawtato**£1.80**4.4★**▲ 43%**](https://www.amazon.co.uk/dp/B07VJCRWTV)
**~~View all trending →~~**
## **What buyers say about vegan dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Dogs are very happy with them”*
**Taste-Overall**13%
*“A perfect tasty treat”*
**Quality-Overall**9%
*“Lovely quality treats”*
**Value For Money**7%
*“Good value for money”*
**Ease Of Chewing/Swallowing**5%
*“Dog chews”*
**Size-Overall**4%
*“they were a great size”*
**Smell**4%
*“Smell nice, peanut butter scent and taste”*
**Flavor**3%
*“Lovely flavours and a great price for such a quality product”*
**Ingredients-Overall**2%
*“Im happy with the ingredients”*
**Soft Feel**2%
*“The puppy version are softer”*
### **What buyers complain about **
**Size-Overall**20%
*“Very small pack”*
**Value For Money**15%
*“Bit pricey”*
**Indigestion**10%
*“Diarrhea”*
**Hard Feel**9%
*“Too Hard”*
**Smell**6%
*“Smell like plastic”*
**Allergies**5%
*“He has a meat allergy”*
**Advertised Vs Actual Product**5%
*“not shown anywhere on the product page”*
**Ease Of Chewing/Swallowing**4%
*“hard too chew”*
**Durability**2%
*“can easily be broken in half”*
**Functionality-Overall**1%
*“No difference”*
## **Common questions**
- **Is vegan dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £122K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the vegan dog treats niche?**
- 11 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in vegan dog treats?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Indigestion. The return rate is 0.0%.
- **When does demand for vegan dog treats peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the vegan dog treats niche?**
- Listings span £1.66–£16.90; the average listing price is £4.46 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.
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