---
title: "Vegan Dog Food — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/vegan-dog-food"
last_updated: "2026-07-31T10:40:23.468Z"
locale: en
meta:
description: "Niche score 50/100 · £78K/yr market · 28K searches/yr · £28.08 avg price. A small market ($78K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £78K/yr market · 28K searches/yr · £28.08 avg price. A small market ($78K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Dog Food — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan dog food**
**Worth a look**
Shows low returns (0.0%), but a small market ($78K/yr) keeps it on the watch list.
Market size 19Growth 27Conversion 87Competition 22Returns 100Price range 75Avg price 95Brand share 26Review moat 89Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****228.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£1.86–£54.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£78K**
£78K/yr · 28K searches
According to Flapen's Amazon United Kingdom niche tracking, vegan dog food is a £78K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan dog food market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£84K–£112K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**7%**
- Benevo68% - THE PACK7% - Edgard & Cooper5% - V-dog5% - Lily's Kitchen4% - Herbie Wilde4% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.
1K600Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/vegan-dog-food/trend)
## **Top vegan dog food search terms**
- **vegan dog food**16K/yr-2.0%8.2% conv. - **vegetarian dog food**4K/yr+25.9%3.0% conv. - **benevo vegan dog food**5K/yr-7.7%18.6% conv. - **benevo**2K/yr-3.1%18.6% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/vegan-dog-food/search-terms)
## **Top vegan dog food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£23K45%£35K60%£47K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved**Benevo**£9.98**4.5★743 rev](https://www.amazon.co.uk/dp/B00ENMH18U) [2**Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved**Benevo**£41.42**4.5★743 rev](https://www.amazon.co.uk/dp/B0FRB28KWW) [3**THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)**THE PACK**£18.73**3.5★18 rev](https://www.amazon.co.uk/dp/B0BT4XH1P5) [4**Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients**Edgard & Cooper**£17.60**4.6★85 rev](https://www.amazon.co.uk/dp/B09QCV8W4W) [5**V-Dog Crunchy Nuggets Vegan Dog Food High-Protein Plant-Based Kibble for Dogs 15kg**V-dog**£48.42**4.5★239 rev](https://www.amazon.co.uk/dp/B00ZR38V88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Herbie Wilde Hypoallergenic Dog Food 3kg | Vegan Dry Dog Food**Herbie Wilde**£32.17**13 rev8mo ago](https://www.amazon.co.uk/dp/B0G2Y94ZS1) [**Benevo Grain-Free Vegan Dog Food (12 x 395g) - Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved**Benevo**£33.83**124 rev10mo ago](https://www.amazon.co.uk/dp/B0FJRW4KXD) [**Benevo Vegan Dog Food (10kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved**Benevo**£41.42**743 rev10mo ago](https://www.amazon.co.uk/dp/B0FRB28KWW) [**HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG**HOWND**£54.27**29 rev2y ago](https://www.amazon.co.uk/dp/B0CRKX2YKV) [**THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)**THE PACK**£18.73**18 rev3y ago](https://www.amazon.co.uk/dp/B0BT4XH1P5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE PACK Vegan Wet Dog Food: Nutritionally Complete wet meals - No-Moo Ragu (6 x 375g cans)**THE PACK**£18.73**3.5★**▲ 176%**](https://www.amazon.co.uk/dp/B0BT4XH1P5) [**HOWND Vegan Dog Food - Plant Powered Superfood Hypoallergenic Dry Dog Food - Pumpkin & Quinoa Adult - 10KG**HOWND**£54.27**4.8★**▲ 145%**](https://www.amazon.co.uk/dp/B0CRKX2YKV) [**Edgard & Cooper Dry Dog Food For Medium Breed Adult Dogs (2.5kg) Plant-Based Beetroot & Pumpkin 100% Plant Based Hypoallergenic Recipe With Natural Ingredients**Edgard & Cooper**£17.60**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B09QCV8W4W) [**Benevo Vegan Dog Food (1.8kg) Complete Plant-Based Dry Food | Hypoallergenic Wheat-Free Non-GM | With Taurine L-Carnitine & Essential Fatty Acids | PETA & Vegan Society Approved**Benevo**£9.98**4.5★**— 2%**](https://www.amazon.co.uk/dp/B00ENMH18U) [**Benevo Vegan Dog Chews. Low fat Rumble Strips ideal training treats or rewards. Cold pressed jerky style chews soft enough to tear. Non-GM vegetarian hypoallergenic. Approx 20 chews per pack 180g**Benevo**£1.86**4.4★**— 1%**](https://www.amazon.co.uk/dp/B01LB70H4Y)
**~~View all trending →~~**
## **What buyers say about vegan dog food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**28%
*“My dog loves these biscuits”*
**Quality-Overall**17%
*“Quality is great”*
**Ease Of Chewing/Swallowing**8%
*“Chewy and good texture”*
**Allergies**7%
*“Allergies be gone”*
**Taste-Overall**6%
*“100% Great Value for your dog, tastes great”*
**Value For Money**6%
*“great value for money”*
**Smell**5%
*“It even smells nice”*
**Moist/Dry**5%
*“Great dry food”*
**Ingredients-Overall**5%
*“Love the mix of quality ingredients”*
**Texture/Consistency-Overall**2%
*“Chewy and good texture”*
### **What buyers complain about **
**Allergies**28%
*“really suffers with itchy skin when he eats chicken or eggs”*
**Smell**18%
*“Bit of mixed feelings, it smells disgusting and looks disgusting”*
**Moist/Dry**10%
*“Bone dry not moist like u would think with wet food”*
**Advertised Vs Actual Product**8%
*“not shown anywhere on the product page”*
**Indigestion**8%
*“this stuff gave my dog terrible diarrhoea too”*
**Value For Money**4%
*“very expensive”*
**Taste-Overall**4%
*“Haven't tasted it myself”*
## **Common questions**
- **Is vegan dog food profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vegan dog food niche?**
- 8 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in vegan dog food?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.
- **When does demand for vegan dog food peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the vegan dog food niche?**
- Listings span £1.86–£54.27; the average listing price is £28.08 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.
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