---
title: "Trend — untamed cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/untamed-cat-food/trend"
last_updated: "2026-07-31T15:07:37.861Z"
locale: en
meta:
  description: "Niche score 62/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — untamed cat food - Flapen"
---

# **untamed cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 55Conversion 95Competition 63Returns 100Price range 74Avg price 39Brand share 5Review moat 68Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£5.14–£43.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****771.83**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£417K**

£417K/yr · 319K searches

**Growth**

**Good****+28.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£10.68**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand