---
title: "Untamed Cat Food — £417K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/untamed-cat-food"
last_updated: "2026-07-31T14:03:34.503Z"
locale: en
meta:
description: "Niche score 62/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £417K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Untamed Cat Food — £417K/yr Amazon UK Niche (2026) - Flapen"
---
# **untamed cat food**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 55Conversion 95Competition 63Returns 100Price range 74Avg price 39Brand share 5Review moat 68Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.14–£43.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****771.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£417K**
£417K/yr · 319K searches
**Growth**
**Good****+28.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, untamed cat food is a £417K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **untamed cat food market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£427K–£534K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**1%**
- thrive68% - Untamed18% - Applaws8% - Scrumbles2% - Encore2% - Canagan1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/untamed-cat-food/trend)
## **Top untamed cat food search terms**
- **untamed cat food**130K/yr+39.4%2.3% conv. - **thrive cat food**82K/yr+25.7%22.4% conv. - **thrive**30K/yr+14.6%18.4% conv. - **canagan cat food**23K/yr+0.5%1.1% conv. - **thrive cat food wet**16K/yr+59.6%19.9% conv. - **cat food in broth**6K/yr+47.8%2.6% conv. - **thrive wet cat food**6K/yr+18.3%17.5% conv. - **thrive chicken**6K/yr+62.1%12.8% conv. - **tiki cat food**6K/yr-28.7%0.4% conv. - **tamed cat food**3K/yr+23.9%1.5% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/untamed-cat-food/search-terms)
## **Top untamed cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£17K8%£33K12%£50K16%£67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g**thrive**£5.15**4.4★835 rev](https://www.amazon.co.uk/dp/B00EVTE9VW) [2**Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans**thrive**£5.14**4.5★633 rev](https://www.amazon.co.uk/dp/B005VCEKZS) [3**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**3.5★6 rev](https://www.amazon.co.uk/dp/B0GVGL8YP1) [4**Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans**thrive**£5.17**4.2★1,046 rev](https://www.amazon.co.uk/dp/B005VCEJ90) [5**Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g**thrive**£5.30**4.4★593 rev](https://www.amazon.co.uk/dp/B00EVTE9WG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGL8YP1) [**Untamed Fish Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.10**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGG8SHN) [**Untamed Fish Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.17**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGGFJ2N) [**Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.66**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGJBJZF) [**Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g**Scrumbles**£9.46**201 rev2y ago](https://www.amazon.co.uk/dp/B0CKGNRR8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**3.5★**▲ 203%**](https://www.amazon.co.uk/dp/B0GVGL8YP1) [**Untamed Fish Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.17**5.0★**▲ 203%**](https://www.amazon.co.uk/dp/B0GVGGFJ2N) [**Untamed Fish Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.10**5.0★**▲ 201%**](https://www.amazon.co.uk/dp/B0GVGG8SHN) [**Untamed Chicken Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.66**2.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0GVGJBJZF) [**Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g**Scrumbles**£9.46**4.3★**▲ 125%**](https://www.amazon.co.uk/dp/B0CKGNRR8K)
**~~View all trending →~~**
## **What buyers say about untamed cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**30%
*“Kitty Approved”*
**Quality-Overall**15%
*“Brilliant quality”*
**Taste-Overall**12%
*“this provides a very welcome treat”*
**Value For Money**8%
*“Excellent price”*
**Flavor**7%
*“He absolutely loves all the flavours”*
**Smell**5%
*“nice aroma”*
**Ingredients-Overall**2%
*“Grain free cat food”*
**Ease Of Cleaning**2%
*“lick the bowl completely clean”*
**Soothing/Teething**2%
*“Good for fussy cats”*
**Fun/Entertainment Experience**2%
*“Cats enjoying”*
### **What buyers complain about **
**Value For Money**12%
*“Not the cheapest”*
**Smell**12%
*“Odd smell”*
**Size-Overall**7%
*“Chunks too big”*
**Quality-Overall**6%
*“However, this time the quality seems completely different”*
**Stale/Rotten/Spoiled**6%
*“I do not think its fresh”*
**Allergies**5%
*“my cat is allergic”*
**Texture/Consistency-Overall**5%
*“Not like the texture”*
**Flavor**4%
*“she doesnt like chicken flavour”*
**Indigestion**4%
*“Made both of my pedigree cats sick - they had sickness and diarrhoea and this was the only thing that was new in their diet”*
**Moist/Dry**3%
*“is now the meat is much drier”*
## **Common questions**
- **Is untamed cat food profitable to sell on Amazon United Kingdom?**
- The niche generates £417K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the untamed cat food niche?**
- 7 brands and 128 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in untamed cat food?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for untamed cat food peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the untamed cat food niche?**
- Listings span £5.14–£43.21; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 772 reviews — the moat a new listing must climb.
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