---
title: "Untamed Cat Food Wet — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/untamed-cat-food-wet"
last_updated: "2026-07-31T07:24:10.219Z"
locale: en
meta:
description: "Niche score 66/100 · £2.0M/yr market · 1.2M searches/yr · £12.61 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · £2.0M/yr market · 1.2M searches/yr · £12.61 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Untamed Cat Food Wet — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **untamed cat food wet**
**Launch it**
A $2.0M/yr market growing +9.8% this quarter with returns at 0.1% — clears our launch bar.
Market size 95Growth 37Conversion 96Competition 84Returns 100Price range 60Avg price 55Brand share 1Review moat 70Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£2.0M**
£2.0M/yr · 1.2M searches
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****691.85**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.18–£32.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, untamed cat food wet is a £2.0M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 66/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **untamed cat food wet market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.9M–£2.5M**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **31%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**154**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 73%
**Open market**
**0%**
- Applaws56% - Encore31% - Untamed10% - thrive2% - Scrumbles1% - COOKHOUSE1%
## **Demand**
Weekly Amazon search volume, last 17 weeks — +9.8% search growth over the last 90 days.
25K15KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/untamed-cat-food-wet/trend)
## **Top untamed cat food wet search terms**
- **applaws cat wet food**289K/yr+22.4%13.0% conv. - **encore cat food**237K/yr+15.7%9.7% conv. - **untamed cat food**130K/yr+39.4%2.3% conv. - **untamed cat food wet**173K/yr-32.4%2.7% conv. - **applaws**102K/yr+7.9%12.0% conv. - **applaws cat food**65K/yr+18.5%9.2% conv. - **encore**42K/yr+14.7%7.0% conv. - **encore cat food tins**24K/yr+21.3%8.4% conv. - **canagan cat food**23K/yr+0.5%0.4% conv. - **applaws wet cat food**15K/yr+39.7%10.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/untamed-cat-food-wet/search-terms)
## **Top untamed cat food wet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£59K6%£119K9%£178K12%£237K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applaws Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70 g Tin (Pack of 12)**Applaws**£7.81**4.5★4,745 rev](https://www.amazon.co.uk/dp/B017NJ2CMO) [2**Applaws 100% Natural Wet Cat Food Multipack Fish Selection in Broth 70g Tin (24 x 70g Tins)**Applaws**£15.80**4.6★403 rev](https://www.amazon.co.uk/dp/B09VLFQLWN) [3**Applaws Natural Wet Cat Food in Gravy Grain Free Fish Selection Multipack in Gravy in 70g Tins (12x70g cans)**Applaws**£10.27**4.1★340 rev](https://www.amazon.co.uk/dp/B0FDGFBLPP) [4**Encore 100% Natural Wet Adult Cat Food Fish Selection in Broth 8x70g Tins**Encore**£5.42**4.6★531 rev](https://www.amazon.co.uk/dp/B09TFT7BGS) [5**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**3.5★6 rev](https://www.amazon.co.uk/dp/B0GVGL8YP1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGL8YP1) [**Untamed Fish Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.10**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGG8SHN) [**Untamed Fish Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.17**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GVGGFJ2N) [**Applaws Natural Wet Cat Food Pouch Multipack Fish Selection in Jelly 70 g (24 x 70 g Pouches)**Applaws**£21.81**26 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8JTVPN) [**Applaws 100% Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70g Tin (24 x 70g Tins)**Applaws**£16.42**36 rev11mo ago](https://www.amazon.co.uk/dp/B0FMSPD76F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Untamed Fish Selection Box in Jelly Cat Food 6 x 75g**Untamed**£8.10**5.0★**▲ 283%**](https://www.amazon.co.uk/dp/B0GVGG8SHN) [**Applaws 100% Natural Wet Cat Food Multipack Chicken and Fish Selection in Broth 70g Tin (24 x 70g Tins)**Applaws**£16.42**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B0FMSPD76F) [**Untamed Fish Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.17**5.0★**▲ 278%**](https://www.amazon.co.uk/dp/B0GVGGFJ2N) [**Untamed Chicken Selection Box in Gravy Cat Food 6 x 75g**Untamed**£8.19**3.5★**▲ 262%**](https://www.amazon.co.uk/dp/B0GVGL8YP1) [**Applaws Natural Wet Cat Food Pouch Multipack Fish Selection in Jelly 70 g (24 x 70 g Pouches)**Applaws**£21.81**4.6★**▲ 259%**](https://www.amazon.co.uk/dp/B0FN8JTVPN)
**~~View all trending →~~**
## **What buyers say about untamed cat food wet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Kitty Approved”*
**Quality-Overall**18%
*“Quality food”*
**Value For Money**11%
*“Good value for money”*
**Taste-Overall**8%
*“Good taste”*
**Smell**6%
*“no weird smell”*
**Flavor**4%
*“such a great selection of flavours”*
**Ingredients-Overall**3%
*“Great ingredients”*
**Size-Overall**1%
*“a good size”*
**Soothing/Teething**1%
*“Good for fussy cats”*
**Moist/Dry**1%
*“keeping him as hydrated as possible”*
### **What buyers complain about **
**Value For Money**25%
*“It's a little more expensive than other foods”*
**Smell**8%
*“It smells a little fishy. obviously”*
**Size-Overall**5%
*“Small tins”*
**Quality-Overall**4%
*“However, this time the quality seems completely different”*
**Taste-Overall**4%
*“BUT she refused point blank to even taste this”*
**Flavor**4%
*“Cats didn't like most of the flavours”*
**Texture/Consistency-Overall**3%
*“Not like the texture”*
**Stale/Rotten/Spoiled**2%
*“Rubbish”*
**Ease Of Use**2%
*“its not easy to get all contents out of the packet”*
**Advertised Vs Actual Product**2%
*“you cant give half information or details while advertising”*
### **Top return reasons **
**Flavor**100%
## **Common questions**
- **Is untamed cat food wet profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 52 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (66/100).
- **How competitive is the untamed cat food wet niche?**
- 6 brands and 154 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in untamed cat food wet?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the untamed cat food wet niche?**
- Listings span £3.18–£32.52; the average listing price is £12.61 (sweet spot $15–$100). The average incumbent carries 692 reviews — the moat a new listing must climb.
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