---
title: "Tuna Cat Food — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/tuna-cat-food"
last_updated: "2026-07-31T08:58:07.209Z"
locale: en
meta:
description: "Niche score 48/100 · £56K/yr market · 31K searches/yr · £10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £56K/yr market · 31K searches/yr · £10.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tuna Cat Food — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **tuna cat food**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 54Conversion 98Competition 38Returns 100Price range 26Avg price 36Brand share 11Review moat 70Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****699.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.32**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.18–£19.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 31K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tuna cat food is a £56K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tuna cat food market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**2%**
- Applaws66% - thrive14% - Encore6% - Catit6% - HILIFE4% - almo nature3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +27.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/tuna-cat-food/trend)
## **Top tuna cat food search terms**
- **tuna cat food**9K/yr-0.1%8.6% conv. - **applaws tuna**7K/yr+34.6%11.2% conv. - **applaws tuna wet cat food**3K/yr+97.9%12.6% conv. - **cat tuna**6K/yr+12.5%9.0% conv. - **cat food tuna**4K/yr+14.1%7.1% conv. - **applaws tuna in broth**3K/yr+68.0%12.7% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/tuna-cat-food/search-terms)
## **Top tuna cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applaws 100% Natural Wet Cat Food 24 x 70g Tuna Fillet Tins in Broth**Applaws**£16.78**4.6★1,637 rev](https://www.amazon.co.uk/dp/B004VRM3B2) [2**Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans**thrive**£5.14**4.5★633 rev](https://www.amazon.co.uk/dp/B005VCEKZS) [3**Applaws 100% Natural Wet Cat Food Pouch Tuna Fillet with Seabream in Broth 70 g 12 x 70 g Pouches**Applaws**£9.00**4.6★1,099 rev](https://www.amazon.co.uk/dp/B004VRM5F6) [4**Applaws 100% Natural Wet Cat Food Pouch Multipack Tuna Selection in Broth 70 g (12 x 70 g Pouches)**Applaws**£7.79**4.6★1,539 rev](https://www.amazon.co.uk/dp/B01LN4D1AM) [5**HiLife Perfection - Wet Cat Food - Flaked Tuna Loin in Jelly - Natural Ingredients Grain Free 18 Pouches x 70g**HILIFE**£12.29**4.5★690 rev](https://www.amazon.co.uk/dp/B07B78VTX7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Catit Cuisine Tuna Fillet Grain-Free Wet Cat Food for Adult Cats 12x75g**Catit**£11.93**20 rev12mo ago](https://www.amazon.co.uk/dp/B0FKNGHL83) [**Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g**Catit**£9.10**15 rev12mo ago](https://www.amazon.co.uk/dp/B0FKNF3NQB) [**Applaws 100% Natural Wet Cat Food Tuna Fillet in Broth 70g Pouch for Adult Cats (12 x 70g Pouches)**Applaws**£10.05**66 rev2y ago](https://www.amazon.co.uk/dp/B0D17RT93G) [**Almo Nature HFC Natural - Wet Cat Food - Atlantic Tuna - Human Grade Gluten Free Monoprotein - 70g Pack of 6**almo nature**£5.89**1,517 rev2y ago](https://www.amazon.co.uk/dp/B0C9V92RSL) [**Encore Natural Wet Cat Food Tuna with Fish Selection in Gravy 5 x 50g Pouches**Encore**£3.18**444 rev3y ago](https://www.amazon.co.uk/dp/B0BKGQGXGV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Applaws 100% Natural Wet Cat Food Tuna Fillet with Anchovy in Broth Pack of 12 x 70g Pouches**Applaws**£9.43**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B01K5E59WY) [**Applaws 100% Natural Wet Cat Food Tins Tuna Fillet with Prawn in Broth 70 g for Adult Cats (24 x 70 g Tins)**Applaws**£17.38**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B004VRM3US) [**Encore 100% Natural Wet Cat Food Tuna Fillet in Broth (Pack of 16 x 70g Tins)**Encore**£13.54**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B086DQTG2Z) [**Applaws Natural Kitten Wet Cat Food Cans Kitten Tuna in Jelly - 24 x 70g**Applaws**£16.53**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B00N4UF3ZK) [**Catit Cuisine Bites Grain-Free Wet Cat Food for Adult Cats Tuna 12x75g**Catit**£9.10**3.5★**▲ 64%**](https://www.amazon.co.uk/dp/B0FKNF3NQB)
**~~View all trending →~~**
## **What buyers say about tuna cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Cats love it”*
**Quality-Overall**15%
*“Quality food”*
**Value For Money**11%
*“Excellent price”*
**Taste-Overall**9%
*“Great food”*
**Smell**4%
*“No strong smells”*
**Ingredients-Overall**3%
*“You can clearly see the natural ingredients”*
**Flavor**3%
*“it comes in a variety of flavors”*
**Ease Of Cleaning**2%
*“The pouches open cleanly”*
**Moist/Dry**1%
*“5⭐ Highly recommend for your adults or kittens I use Thrive whether its wet or dry ✅”*
**Texture/Consistency-Overall**1%
*“is very texture”*
### **What buyers complain about **
**Value For Money**28%
*“Maybe a little expensive”*
**Taste-Overall**12%
*“I guess that my cats have expensive tastes”*
**Quality-Overall**7%
*“Not the best”*
**Texture/Consistency-Overall**5%
*“Not like the texture”*
**Size-Overall**4%
*“Small tins”*
**Ease Of Use**4%
*“difficult to get it all out of the packet”*
**Ingredients-Overall**4%
*“No grains, high meat”*
**Allergies**4%
*“He is nearly 19 years old with a skin allergy”*
**Color**3%
*“The food did look an off colour”*
**Ease Of Chewing/Swallowing**3%
*“refusing to eat it”*
## **Common questions**
- **Is tuna cat food profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tuna cat food niche?**
- 7 brands and 93 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in tuna cat food?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for tuna cat food peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the tuna cat food niche?**
- Listings span £3.18–£19.18; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.
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