---
title: "Search terms — tropical fish food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/tropical-fish-food/search-terms"
last_updated: "2026-07-31T09:50:00.669Z"
locale: en
meta:
  description: "Niche score 43/100 · £309K/yr market · 286K searches/yr · £6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £309K/yr market · 286K searches/yr · £6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tropical fish food - Flapen"
---

# **tropical fish food**

**Skip it**

Prices mostly outside the sweet spot ($2.73–$11.69) — this niche doesn't clear our bar today.

Market size 51Growth 19Conversion 99Competition 33Returns 100Price range 0Avg price 17Brand share 29Review moat 25Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£309K**

£309K/yr · 286K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,962.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.73–£11.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100