---
title: "Trend — thundershirt for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/thundershirt-for-dogs/trend"
last_updated: "2026-07-31T17:10:19.288Z"
locale: en
meta:
  description: "Niche score 26/100 · £11K/yr market · 80K searches/yr · £17.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 26/100 · £11K/yr market · 80K searches/yr · £17.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — thundershirt for dogs - Flapen"
---

# **thundershirt for dogs**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 3Growth 15Conversion 10Competition 24Returns 17Price range 71Avg price 81Brand share 0Review moat 22Quality gap 80

**Avg price**

**Great****£17.28**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£9.92–£27.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****9,150.8**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.3%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-20.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£11K**

£11K/yr · 80K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")