---
title: "Thornit Ear Powder for Dogs — £182K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/thornit-ear-powder-for-dogs"
last_updated: "2026-07-31T09:46:49.078Z"
locale: en
meta:
description: "Niche score 38/100 · £182K/yr market · 95K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £182K/yr market · 95K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thornit Ear Powder for Dogs — £182K/yr Amazon UK Niche (2026) - Flapen"
---
# **thornit ear powder for dogs**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 20Conversion 98Competition 4Returns 100Price range 7Avg price 50Brand share 0Review moat 48Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£11.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,739.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£182K**
£182K/yr · 95K searches
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£8.41–£15.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thornit ear powder for dogs is a £182K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thornit ear powder for dogs market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£149K–£179K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Thornit90% - PetSol8% - Avalon Pet Products3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/thornit-ear-powder-for-dogs/trend)
## **Top thornit ear powder for dogs search terms**
- **thornit ear powder for dogs**54K/yr-5.5%16.6% conv. - **thornit powder**16K/yr-19.5%11.0% conv. - **thornit**8K/yr+8.8%13.6% conv. - **thornit powder for dogs**10K/yr-31.5%13.3% conv. - **thornit ear powder**5K/yr-13.7%11.5% conv. - **thornit powder for dogs ears**2K/yr+3.6%13.9% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/thornit-ear-powder-for-dogs/search-terms)
## **Top thornit ear powder for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£27K30%£54K45%£82K60%£109K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thornit Genuine Powder - 20g Bottle with Safety cap. The Original 100 year old Formula for itchy yeasty ears sore paws and skin. The ONE and ONLY ear powder for dogs cats and Rabbits**Thornit**£15.38**4.6★40 rev](https://www.amazon.co.uk/dp/B0GPLM1HSH) [2**Thornit Original Ear Powder 20g - now in a New Recycleable Easy To Use Pouch - Stop Itchiness Head Shaking and have a Happy Pet**Thornit**£11.33**4.5★6,663 rev](https://www.amazon.co.uk/dp/B00560R08Y) [3**Thornit Ear Mite Powder 20g with Easy Application Brush - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!**Thornit**£15.52**4.5★114 rev](https://www.amazon.co.uk/dp/B0F3JMM72B) [4**PetSol Fast Acting Ear Powder (Large 30g Tub) - Stops Head Shaking Wax Gunk & Ear Odour**PetSol**£8.41**4.3★4,115 rev](https://www.amazon.co.uk/dp/B07YBGRWW7) [5**Thornit Ear Powder 20g Bottle with Standard/Non Safety Cap - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!**Thornit**£14.78**4.6★158 rev](https://www.amazon.co.uk/dp/B0DP55C12M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thornit Genuine Powder - 20g Bottle with Safety cap. The Original 100 year old Formula for itchy yeasty ears sore paws and skin. The ONE and ONLY ear powder for dogs cats and Rabbits**Thornit**£15.38**40 rev5mo ago](https://www.amazon.co.uk/dp/B0GPLM1HSH) [**THORNIT Ear Mite Powder-10g TRIAL SIZE Re-sealable POUCH with Easy Application Brush - Dogs Cats & Rabbits. Sore itchy yeasty Ears Paws & skin. The original & Genuine 100 year old proven formula!**Thornit**£9.66**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FL2SYPF9) [**Thornit Ear Mite Powder 20g with Easy Application Brush - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!**Thornit**£15.52**114 rev1y ago](https://www.amazon.co.uk/dp/B0F3JMM72B) [**Thornit Ear Powder 20g Bottle with Standard/Non Safety Cap - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!**Thornit**£14.78**158 rev1y ago](https://www.amazon.co.uk/dp/B0DP55C12M) [**PetSol Fast Acting Ear Powder (Large 30g Tub) - Stops Head Shaking Wax Gunk & Ear Odour**PetSol**£8.41**4,115 rev6y ago](https://www.amazon.co.uk/dp/B07YBGRWW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thornit Genuine Powder - 20g Bottle with Safety cap. The Original 100 year old Formula for itchy yeasty ears sore paws and skin. The ONE and ONLY ear powder for dogs cats and Rabbits**Thornit**£15.38**4.6★**▲ 236%**](https://www.amazon.co.uk/dp/B0GPLM1HSH) [**Avalon Pet Products CLEARIT 20G Ear Powder for Dogs & Cats Anti Bacterial & Anti Fungal Powder Supports Yeast Control Itching Wax Build-Up & Odour - Helps Keep Ears Dry Fresh & Comfortable**Avalon Pet Products**£8.60**4.5★**— 6%**](https://www.amazon.co.uk/dp/B00Z418KJI) [**PetSol Fast Acting Ear Powder (Large 30g Tub) - Stops Head Shaking Wax Gunk & Ear Odour**PetSol**£8.41**4.3★**— 7%**](https://www.amazon.co.uk/dp/B07YBGRWW7) [**Thornit Original Ear Powder 20g - now in a New Recycleable Easy To Use Pouch - Stop Itchiness Head Shaking and have a Happy Pet**Thornit**£11.33**4.5★**▼ 11%**](https://www.amazon.co.uk/dp/B00560R08Y) [**Thornit Ear Mite Powder 20g with Easy Application Brush - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!**Thornit**£15.52**4.5★**▼ 29%**](https://www.amazon.co.uk/dp/B0F3JMM72B)
**~~View all trending →~~**
## **What buyers say about thornit ear powder for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great powder”*
**Ease Of Use**12%
*“Easy to use”*
**Smell**11%
*“Quality, and such a clean clinical smell with the powder, you know it's been used”*
**Value For Money**9%
*“Worth every penny”*
**Allergies**6%
*“the redness, irritation, and constant scratching and head shaking are now so much better already”*
**Advertised Vs Actual Product**5%
*“Done the trick”*
**Moist/Dry**3%
*“This product certainly helps by drying up any fluid in the ear not sure it cures the problem”*
**Pet Friendly**3%
*“Helped my dogs ear within 2 days”*
**Ease Of Cleaning**3%
*“an everyday clean”*
**Instructions/User Manual/Troubleshooting**2%
*“Follow instructions”*
### **What buyers complain about **
**Size-Overall**16%
*“It's tiny by the way”*
**Smell**15%
*“Smells terrible”*
**Allergies**11%
*“Eases itching”*
**Functionality-Overall**10%
*“Didn't work”*
**Moist/Dry**7%
*“It really dries everything out in the ear”*
**Ease Of Use**7%
*“Quite difficult to get pinch as they suggest”*
**Stale/Rotten/Spoiled**7%
*“Absolute rip off”*
**Quality-Overall**3%
*“My rating: rubbish”*
**Value For Money**3%
*“The vet was expensive”*
**Ease Of Cleaning**3%
*“a bit messy and can stain”*
### **Top return reasons **
**Quality-Overall**17%
**Advertised Vs Actual Product**17%
**Size-Overall**17%
**Value For Money**17%
**Certifications**17%
**Color**8%
**Smell**8%
## **Common questions**
- **Is thornit ear powder for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £182K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the thornit ear powder for dogs niche?**
- 3 brands and 5 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thornit ear powder for dogs?**
- Top complaints mined from reviews: Size-Overall, Smell, Allergies. The return rate is 0.0%.
- **When does demand for thornit ear powder for dogs peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the thornit ear powder for dogs niche?**
- Listings span £8.41–£15.52; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)