---
title: "Stud Muffins Horse Treats — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/stud-muffins-horse-treats"
last_updated: "2026-07-31T10:39:59.472Z"
locale: en
meta:
description: "Niche score 32/100 · £37K/yr market · 23K searches/yr · £7.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £37K/yr market · 23K searches/yr · £7.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stud Muffins Horse Treats — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **stud muffins horse treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 22Conversion 100Competition 3Returns 100Price range 0Avg price 21Brand share 0Review moat 84Quality gap 20
**Conversion**
**Incredible****21.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****318.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£37K**
£37K/yr · 23K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.39–£11.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, stud muffins horse treats is a £37K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stud muffins horse treats market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **21.3%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Tcllka45% - Likit44% - Stud Muffins7% - NAF4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -5.2% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/stud-muffins-horse-treats/trend)
## **Top stud muffins horse treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£11K45%£17K60%£22K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stud Muffins (45 Pack) (Brown)**Tcllka**£11.18**4.7★264 rev](https://www.amazon.co.uk/dp/B07CG1NFGT) [2**Likit - Stud Muffins Horse Treats X 45 Pack**Likit**£11.15**4.7★226 rev](https://www.amazon.co.uk/dp/B011AF6NFY) [3**Stud Muffins Celebration Cake Horse Treats**Stud Muffins**£9.70**4.6★117 rev](https://www.amazon.co.uk/dp/B07SHPP5TY) [4**Likit Stud Muffins 3 Pack - Clear Standard**Likit**£4.16**4.6★109 rev](https://www.amazon.co.uk/dp/B00YUZR7RK) [5**NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding**NAF**£3.39**4.7★572 rev](https://www.amazon.co.uk/dp/B09L73H5PN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding**NAF**£3.39**572 rev4y ago](https://www.amazon.co.uk/dp/B09L73H5PN) [**Stud Muffins Celebration Cake Horse Treats**Stud Muffins**£9.70**117 rev7y ago](https://www.amazon.co.uk/dp/B07SHPP5TY) [**Stud Muffins (45 Pack) (Brown)**Tcllka**£11.18**264 rev8y ago](https://www.amazon.co.uk/dp/B07CG1NFGT) [**Likit Stud Muffins 3 Pack - Clear Standard**Likit**£4.16**109 rev11y ago](https://www.amazon.co.uk/dp/B00YUZR7RK) [**Likit - Stud Muffins Horse Treats X 45 Pack**Likit**£11.15**226 rev11y ago](https://www.amazon.co.uk/dp/B011AF6NFY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stud Muffins Celebration Cake Horse Treats**Stud Muffins**£9.70**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B07SHPP5TY) [**Other STUD MUFFINS**Likit**£6.44**4.8★**▲ 43%**](https://www.amazon.co.uk/dp/B00UAO2LS0) [**Likit - Stud Muffins Horse Treats X 45 Pack**Likit**£11.15**4.7★**— 4%**](https://www.amazon.co.uk/dp/B011AF6NFY) [**Stud Muffins (45 Pack) (Brown)**Tcllka**£11.18**4.7★**— 2%**](https://www.amazon.co.uk/dp/B07CG1NFGT) [**NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding**NAF**£3.39**4.7★**▼ 18%**](https://www.amazon.co.uk/dp/B09L73H5PN)
**~~View all trending →~~**
## **What buyers say about stud muffins horse treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**32%
*“Horses love these”*
**Taste-Overall**15%
*“Horses seem very enthusiastic about these treats”*
**Value For Money**14%
*“Good value”*
**Gifting Purpose**7%
*“This was a gift”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Chewing/Swallowing**7%
*“Almost good enough for humans to eat”*
**Quality-Overall**4%
*“Good quality and value for money”*
**Flavor**2%
*“A delicious flavour combination apparently”*
**Fun/Entertainment Experience**2%
*“Horse thoroughly enjoyed”*
**Size-Overall**2%
*“Lovely large item”*
### **What buyers complain about **
**Smell**25%
*“unfortunately they can smell them in my pocket”*
**Size-Overall**17%
*“as they are quite big”*
## **Common questions**
- **Is stud muffins horse treats profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 6 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (32/100).
- **How competitive is the stud muffins horse treats niche?**
- 4 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stud muffins horse treats?**
- Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.
- **When does demand for stud muffins horse treats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the stud muffins horse treats niche?**
- Listings span £3.39–£11.18; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 67 [**dog calming products**](https://flapen.com/research/uk/pet-supplies/dog-calming-products)£665K/yr-22.0%**Worth a look**- 67 [**probiotics for dogs**](https://flapen.com/research/uk/pet-supplies/probiotics-for-dogs)£1.7M/yr-4.0%**Worth a look**- 67 [**dog pram**](https://flapen.com/research/uk/pet-supplies/dog-pram)£309K/yr+39.9%**Worth a look**- 67 [**cat tunnel outdoor**](https://flapen.com/research/uk/pet-supplies/cat-tunnel-outdoor)£47K/yr+125.9%**Worth a look**- 67 [**flea collar for cats**](https://flapen.com/research/uk/pet-supplies/flea-collar-for-cats)£593K/yr+18.4%**Worth a look**- 68 [**cat toys**](https://flapen.com/research/uk/pet-supplies/cat-toys)£2.8M/yr+4.0%**Launch it**[**All Pet Supplies niches **](https://flapen.com/research/uk/pet-supplies)