---
title: "Sprats Dog Treats — £306K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/sprats-dog-treats"
last_updated: "2026-07-31T13:16:07.248Z"
locale: en
meta:
description: "Niche score 48/100 · £306K/yr market · 161K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £306K/yr market · 161K searches/yr · £11.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sprats Dog Treats — £306K/yr Amazon UK Niche (2026) - Flapen"
---
# **sprats dog treats**
**Skip it**
A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 17Conversion 98Competition 16Returns 100Price range 30Avg price 46Brand share 21Review moat 49Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£306K**
£306K/yr · 161K searches
**Review moat**
**Okay****1,581.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.49**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.69–£20.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, sprats dog treats is a £306K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sprats dog treats market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£345K–£460K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- Hollings58% - SUPA PAWS15% - Koala Pets6% - SKIPPER'S6% - Bentley's5% - Pets Purest3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/sprats-dog-treats/trend)
## **Top sprats dog treats search terms**
- **sprats**56K/yr-9.4%15.1% conv. - **sprats dog treats**38K/yr-19.8%17.2% conv. - **sprats for dogs**19K/yr-21.3%13.4% conv. - **dried sprats for dogs**17K/yr-20.0%10.6% conv. - **sprats for dogs 1kg**6K/yr-23.6%11.6% conv. - **dog sprats**5K/yr-13.0%16.8% conv. - **spratts for dogs**4K/yr-16.7%20.3% conv. - **dried sprats**4K/yr-26.6%9.9% conv. - **sprats for cats**3K/yr-0.4%6.7% conv. - **dried sprats for dogs 1kg**3K/yr-15.9%8.3% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/sprats-dog-treats/search-terms)
## **Top sprats dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£31K20%£61K30%£92K40%£123K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hollings Sprats 100g**Hollings**£2.69**4.6★5,725 rev](https://www.amazon.co.uk/dp/B01BNKHHTC) [2**Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g**Hollings**£12.21**4.6★5,725 rev](https://www.amazon.co.uk/dp/B099NR1FZJ) [3**Supa Paws Premium 500g Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 0.5 Kg**SUPA PAWS**£9.25**3.4★77 rev](https://www.amazon.co.uk/dp/B0GX2HBQP5) [4**Air Dried Sprats for Dogs 100% Natural Fish Dog Training Treats 500g Tub**Koala Pets**£10.97**4.8★37 rev](https://www.amazon.co.uk/dp/B0GRC42FVD) [5**SKIPPERS Dried Sprats Dog Treats 250g Air-Dried Omega 3 Grain Free**SKIPPER'S**£8.86**4.5★121 rev](https://www.amazon.co.uk/dp/B0BL94FXB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Supa Paws Premium 500g Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 0.5 Kg**SUPA PAWS**£9.25**77 rev3mo ago](https://www.amazon.co.uk/dp/B0GX2HBQP5) [**Supa Paws Premium 1Kg Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 1000g**SUPA PAWS**£16.52**77 rev3mo ago](https://www.amazon.co.uk/dp/B0GX2MG6CN) [**Air Dried Sprats for Dogs 100% Natural Fish Dog Training Treats 500g Tub**Koala Pets**£10.97**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GRC42FVD) [**Pawlicious 1Kg Eco Sprats for Dog Treats & Cat Snacks 100% Natural Air-Dried Fish Treat for Dog Hypoallergenic and Grain Free Raw Pet Food Fish Sprats with Omega 3 Suitable for Cat Kitten and Puppy**PAWLICIOUS**£14.31**82 rev2y ago](https://www.amazon.co.uk/dp/B0CXJN3NZS) [**Premium Fish Sprats Dog & Cat Treat 2.5L**Hungry Pets**£13.47**121 rev2y ago](https://www.amazon.co.uk/dp/B0CTTTFXWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Supa Paws Premium 1Kg Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 1000g**SUPA PAWS**£16.52**3.4★**▲ 307%**](https://www.amazon.co.uk/dp/B0GX2MG6CN) [**Supa Paws Premium 500g Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 0.5 Kg**SUPA PAWS**£9.25**3.4★**▲ 302%**](https://www.amazon.co.uk/dp/B0GX2HBQP5) [**Air Dried Sprats for Dogs 100% Natural Fish Dog Training Treats 500g Tub**Koala Pets**£10.97**4.8★**▲ 226%**](https://www.amazon.co.uk/dp/B0GRC42FVD) [**Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g**Hollings**£12.21**4.6★**— 9%**](https://www.amazon.co.uk/dp/B099NR1FZJ) [**Hollings Sprats 100g**Hollings**£2.69**4.6★**— 10%**](https://www.amazon.co.uk/dp/B01BNKHHTC)
**~~View all trending →~~**
## **What buyers say about sprats dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Great for my dog”*
**Value For Money**17%
*“Good value”*
**Quality-Overall**12%
*“Good quality product from a trusted company”*
**Size-Overall**8%
*“Good size”*
**Taste-Overall**5%
*“There is a good amount of treats in the bag”*
**Smell**4%
*“Very smelly, dog loves them”*
**Moist/Dry**2%
*“Dry, clean looking & fantastic colour”*
**Advertised Vs Actual Product**2%
*“As described”*
**Brightness/Shine/Glow**1%
*“Great for my dogs coat keeps it nice and shiny and he loves them”*
**Ingredients-Overall**1%
*“that's no fault of the product, they seem excelkent quality & I shall keep trying with him; it's good to find something pure & additive free”*
### **What buyers complain about **
**Size-Overall**28%
*“Very small”*
**Smell**19%
*“Awful chemical smell”*
**Moist/Dry**7%
*“Not dried”*
**Quality-Overall**5%
*“Not impressed, a complete waste of money and not cheap”*
**Durability**4%
*“Went mouldy after a few days”*
**Advertised Vs Actual Product**4%
*“Certainly not as advertised”*
**Stale/Rotten/Spoiled**3%
*“But within 5 weeks mould appeared on the fish within the resealable bag”*
**Hard Feel**3%
*“They're much too hard”*
**Indigestion**2%
*“these seem to have upset his stomach”*
**Value For Money**2%
*“expensive for the amount”*
## **Common questions**
- **Is sprats dog treats profitable to sell on Amazon United Kingdom?**
- The niche generates £306K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sprats dog treats niche?**
- 8 brands and 26 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in sprats dog treats?**
- Top complaints mined from reviews: Size-Overall, Smell, Moist/Dry. The return rate is 0.0%.
- **When does demand for sprats dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the sprats dog treats niche?**
- Listings span £2.69–£20.34; the average listing price is £11.49 (sweet spot $15–$100). The average incumbent carries 1,581 reviews — the moat a new listing must climb.
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