---
title: "Search terms — sponge filter - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/sponge-filter/search-terms"
last_updated: "2026-07-31T11:09:54.403Z"
locale: en
meta:
  description: "Niche score 48/100 · £49K/yr market · 142K searches/yr · £11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £49K/yr market · 142K searches/yr · £11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sponge filter - Flapen"
---

# **sponge filter**

**Skip it**

A small market ($49K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 19Conversion 39Competition 78Returns 79Price range 46Avg price 44Brand share 39Review moat 80Quality gap 80

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****402.83**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Okay****£3.39–£24.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.22**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£49K**

£49K/yr · 142K searches