---
title: "Trend — snuffle mat for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/snuffle-mat-for-dogs/trend"
last_updated: "2026-07-31T11:31:49.000Z"
locale: en
meta:
  description: "Niche score 52/100 · £234K/yr market · 468K searches/yr. Prices mostly outside the sweet spot ($6.59–$15.44) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £234K/yr market · 468K searches/yr. Prices mostly outside the sweet spot ($6.59–$15.44) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — snuffle mat for dogs - Flapen"
---

# **snuffle mat for dogs**

**Worth a look**

Shows low returns (0.9%), but prices mostly outside the sweet spot ($6.59–$15.44) keeps it on the watch list.

Market size 44Growth 19Conversion 60Competition 53Returns 95Price range 5Avg price 30Brand share 60Review moat 65Quality gap 76

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****898.86**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£234K**

£234K/yr · 468K searches

**Avg price**

**Okay****£9.64**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£6.59–£15.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100