---
title: "Search terms — small tennis balls for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/small-tennis-balls-for-dogs/search-terms"
last_updated: "2026-07-31T14:24:36.470Z"
locale: en
meta:
  description: "Niche score 59/100 · £60K/yr market · 73K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £60K/yr market · 73K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — small tennis balls for dogs - Flapen"
---

# **small tennis balls for dogs**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 15Growth 52Conversion 81Competition 56Returns 98Price range 80Avg price 31Brand share 74Review moat 22Quality gap 84

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£3.48–£64.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.78**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,760.56**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£60K**

£60K/yr · 73K searches