---
title: "Trend — small dog food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/small-dog-food/trend"
last_updated: "2026-07-31T07:23:08.203Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — small dog food - Flapen"
---

# **small dog food**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 19Conversion 98Competition 77Returns 100Price range 69Avg price 60Brand share 0Review moat 60Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.8M**

£1.8M/yr · 840K searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****£2.41–£42.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,111.22**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.24**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand