---
title: "Search terms — slip lead for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/slip-lead-for-dogs/search-terms"
last_updated: "2026-07-31T17:17:50.658Z"
locale: en
meta:
  description: "Niche score 43/100 · £182K/yr market · 477K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £182K/yr market · 477K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — slip lead for dogs - Flapen"
---

# **slip lead for dogs**

**Skip it**

Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 14Conversion 52Competition 33Returns 82Price range 18Avg price 25Brand share 49Review moat 47Quality gap 76

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,815.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£182K**

£182K/yr · 477K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.71–£17.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch