---
title: "Slicker Dog Brush — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/slicker-dog-brush"
last_updated: "2026-07-31T12:06:05.363Z"
locale: en
meta:
description: "Niche score 46/100 · £86K/yr market · 150K searches/yr · £8.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £86K/yr market · 150K searches/yr · £8.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Slicker Dog Brush — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **slicker dog brush**
**Skip it**
Soft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 20Conversion 73Competition 59Returns 97Price range 43Avg price 24Brand share 53Review moat 23Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£3.21–£23.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,346.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£86K**
£86K/yr · 150K searches
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, slicker dog brush is a £86K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slicker dog brush market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**19%**
- pecute28% - GROOM PROFESSIONAL17% - Rosewood11% - The Doodle Brush9% - Vinabo8% - Petface8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/slicker-dog-brush/trend)
## **Top slicker dog brush search terms**
- **slicker brush**48K/yr+8.6%4.8% conv. - **slicker dog brush**56K/yr-29.3%6.2% conv. - **slicker brush for dog grooming**11K/yr-0.2%5.2% conv. - **dog slicker brush**16K/yr+1.8%5.1% conv. - **slicker brush for dogs**6K/yr+1.8%3.1% conv. - **dog slicker brushes for grooming**4K/yr-11.9%4.6% conv. - **dog brush slicker**3K/yr-34.8%7.6% conv. - **slicker brush dog**7K/yr-50.9%4.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/slicker-dog-brush/search-terms)
## **Top slicker dog brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pecute Slicker Dog Brush Dog slicker brush for Small Medium Dogs Cats**pecute**£7.94**4.4★23,674 rev](https://www.amazon.co.uk/dp/B08LPQJPLC) [2**Pecute Dog & Cat Brush Self Cleaning Slicker Grooming Comb with Round Pins**pecute**£6.52**4.4★23,674 rev](https://www.amazon.co.uk/dp/B0C1RQ67PW) [3**The Doodle Brush Slicker Dog Brush Curly Coat Detangler Extra Long Pin**The Doodle Brush**£23.81**4.6★930 rev](https://www.amazon.co.uk/dp/B0CVQDKP8K) [4**GROOM PROFESSIONAL Curved Soft Slicker Dog Brush - Dog Grooming Brush - Dematting Brush for Dogs - Soft Graded Slicker Brush - Great for Soft Coats - Perfect for Everyday Grooming - Small**GROOM PROFESSIONAL**£9.10**4.6★2,013 rev](https://www.amazon.co.uk/dp/B005MYBSBE) [5**Petface Slicker Brush for Dogs/Cats Medium Brown**Petface**£3.63**4.4★247 rev](https://www.amazon.co.uk/dp/B00JN93PMO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**pecute Slicker Dog Brushes for Grooming Dog Brush for Cockapoo Cavapoo Ergonomic Cat Grooming Brush with 15mm Rounded Pins to Detangle Knots Remove Loose Hair Soft Pad for Sensitive Pet Skin S**pecute**£13.63**547 rev1y ago](https://www.amazon.co.uk/dp/B0FDQFVB29) [**2PCS Slicker Brush for Dogs & Pet Comb Professional Dog Grooming Brush with Extra Long Pins to Effectively Remove Tangles Knots and Mats for Cockapoos Labradoodles Cavapoos and Golden Doodles**SUJAHHUJIQ**£11.70**17 rev1y ago](https://www.amazon.co.uk/dp/B0FCXV7MV5) [**Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse**BUGALUGS**£10.93**1,101 rev1y ago](https://www.amazon.co.uk/dp/B0F3NTYHNX) [**The Doodle Brush Slicker Dog Brush Curly Coat Detangler Extra Long Pin**The Doodle Brush**£23.81**930 rev2y ago](https://www.amazon.co.uk/dp/B0CVQDKP8K) [**Vinabo Pet Dog Brush Cat Brush Self-Cleaning Slicker Brush Removes Undercoat Dog Brush Cat Brush Short to Long Hair Suitable Gentle Cat Brush Green**Vinabo**£4.65**7,792 rev2y ago](https://www.amazon.co.uk/dp/B0CFLL33PG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Show Tech Tuff On Tangles Long Pin Slicker Brush - Professional Dog Slicker Brush for Dogs | Suitable for Long-Haired Pets | Ergonomic Design | Enhance Your Pets Coat Health & Appearance - Firm**Show Tech**£15.98**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B00TYEMXQC) [**Vinabo Pet Dog Brush Cat Brush Self-Cleaning Slicker Brush Removes Undercoat Dog Brush Cat Brush Short to Long Hair Suitable Gentle Cat Brush Green**Vinabo**£4.65**4.5★**▲ 116%**](https://www.amazon.co.uk/dp/B0CFLL33PG) [**GROOM PROFESSIONAL Curved Soft Slicker Dog Brush - Dog Grooming Brush - Dematting Brush for Dogs - Soft Graded Slicker Brush - Great for Soft Coats - Perfect for Everyday Grooming - Small**GROOM PROFESSIONAL**£9.10**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B005MYBSBE) [**Rosewood Soft Protection Slicker Brush for Dogs Large**Rosewood**£5.06**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B001P1ZYYA) [**Petface Slicker Brush for Dogs/Cats Medium Brown**Petface**£3.63**4.4★**▲ 72%**](https://www.amazon.co.uk/dp/B00JN93PMO)
**~~View all trending →~~**
## **What buyers say about slicker dog brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Removal**19%
*“removes tonnes of hair”*
**Ease Of Use**12%
*“EASY TO USE”*
**Value For Money**11%
*“Good value”*
**Quality-Overall**11%
*“Excellent product Excellent Seller would recommend”*
**Ease Of Cleaning**7%
*“Great self cleaner”*
**Advertised Vs Actual Product**7%
*“works as advertised”*
**Brush Quality**6%
*“Great brush for our cockapoo”*
**Pet Friendly**5%
*“Cat loves it”*
**Efficiency**3%
*“effective”*
**Size-Overall**3%
*“perfect size”*
### **What buyers complain about **
**Value For Money**15%
*“It's a waste of money”*
**Quality-Overall**10%
*“A low quality yet expensive disappointment”*
**Size-Overall**10%
*“Larger than expected”*
**Functionality-Overall**7%
*“Doesnt work”*
**Durability**6%
*“easily broke”*
**Hard Feel**6%
*“Also very rough on our dog”*
**Hair Related**5%
*“got twice as much hair it my dog”*
**Suitability Short Hair**3%
*“Doesnt work for short hair cats”*
**Comfort-Overall**3%
*“Not very comfortable to use”*
**Suitability Long Hair**2%
*“Not good for long coat GSD”*
### **Top return reasons **
**Size-Overall**28%
**Functionality-Overall**25%
**Advertised Vs Actual Product**6%
**Suitability Short Hair**6%
**Quality-Overall**6%
**Hard Feel**5%
**Compatibility-Overall**4%
**Suitability Long Hair**3%
**Strength**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is slicker dog brush profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the slicker dog brush niche?**
- 17 brands and 43 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in slicker dog brush?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for slicker dog brush peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the slicker dog brush niche?**
- Listings span £3.21–£23.81; the average listing price is £8.48 (sweet spot $15–$100). The average incumbent carries 7,347 reviews — the moat a new listing must climb.
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