---
title: "Shrimp Food — £183K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/shrimp-food"
last_updated: "2026-07-31T10:29:33.322Z"
locale: en
meta:
description: "Niche score 54/100 · £183K/yr market · 262K searches/yr · £14.91 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £183K/yr market · 262K searches/yr · £14.91 avg price. Soft demand (-19.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shrimp Food — £183K/yr Amazon UK Niche (2026) - Flapen"
---
# **shrimp food**
**Worth a look**
Shows low returns (0.0%), but soft demand (-19.2% this quarter) keeps it on the watch list.
Market size 37Growth 15Conversion 56Competition 73Returns 100Price range 62Avg price 74Brand share 33Review moat 78Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****432.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.91**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.82–£34.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£183K**
£183K/yr · 262K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shrimp food is a £183K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shrimp food market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£149K–£186K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **51%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**11%**
- Forest Aquatics27% - CU AQUATICS24% - Generic23% - Pet Friend8% - Ultra Fresh4% - FishScience3% - Open — no brand owns it (9 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -19.2% search growth over the last 90 days.
5K3KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/shrimp-food/trend)
## **Top shrimp food search terms**
- **shrimp food**54K/yr-13.9%10.9% conv. - **live fish**54K/yr-13.0%0.2% conv. - **live shrimp**28K/yr-27.8%0.9% conv. - **cherry shrimp live**17K/yr-21.4%1.2% conv. - **live shrimp for aquarium**18K/yr-34.4%1.1% conv. - **live tropical fish**11K/yr-27.1%0.2% conv. - **shrimp lollies**9K/yr-25.0%11.2% conv. - **neocaridina shrimp live**7K/yr+19.9%1.2% conv. - **shrimp sticks**7K/yr-6.4%12.5% conv. - **live fish for sale**9K/yr+0.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/shrimp-food/search-terms)
## **Top shrimp food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£15K12%£22K16%£29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish**CU AQUATICS**£24.90**4.4★114 rev](https://www.amazon.co.uk/dp/B0D6LZSRPQ) [2**Mixed Shrimp Food Lollies for Cherry Shrimp & All Bottom Dwellers (5 x Mixed)**Forest Aquatics**£2.99**4.1★306 rev](https://www.amazon.co.uk/dp/B0D76XPW8F) [3**Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments**Pet Friend**£5.61**4.9★42 rev](https://www.amazon.co.uk/dp/B0G3LX2BSY) [4**10x Assorted high Grade Tropical Freshwater Live Shrimp**Generic**£30.06**4.2★80 rev](https://www.amazon.co.uk/dp/B0FDYGNS4X) [5**CU AQUATICS Live Shrimp Mix - Red Blue Black Cherry Yellow | Freshwater Algae Eaters for Aquariums (10)**CU AQUATICS**£34.63**4.1★400 rev](https://www.amazon.co.uk/dp/B0B3NT724K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10 x Skittle Shrimp Shade of Cherry Red Blue Velvet/Dream & Yellow Fire Live Shrimp Neocaridina Freshwater Aquarium**Generic**£29.93**15 rev5mo ago](https://www.amazon.co.uk/dp/B0GPT2STFN) [**Discount Aquatics 10x LIVE RAINBOW SHRIMP ASSORTED COLORS Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm**Generic**£28.98**10 rev7mo ago](https://www.amazon.co.uk/dp/B0G5ZQZCKP) [**Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments**Pet Friend**£5.61**42 rev8mo ago](https://www.amazon.co.uk/dp/B0G3LX2BSY) [**Discount Aquatics 10x Live Rili Shrimp Assorted Colors Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm**Generic**£29.53**29 rev10mo ago](https://www.amazon.co.uk/dp/B0FR3RFP1Y) [**Forest Aquatics Daily Shrimp Food 20g**Forest Aquatics**£3.00**68 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ384DTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 purebred assorted guppy fry**Generic**£29.95**4.2★**▲ 144%**](https://www.amazon.co.uk/dp/B0FFL4T83T) [**CU AQUATICS 10 x Live Shrimp Blue | Red | Yellow | Black | Cherry Tropical Fresh Water Algae Eater Live Fish**CU AQUATICS**£34.83**4.4★**▲ 101%**](https://www.amazon.co.uk/dp/B0D67S6RLP) [**10 x Skittle Shrimp Shade of Cherry Red Blue Velvet/Dream & Yellow Fire Live Shrimp Neocaridina Freshwater Aquarium**Generic**£29.93**4.0★**▲ 79%**](https://www.amazon.co.uk/dp/B0GPT2STFN) [**Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments**Pet Friend**£5.61**4.9★**▲ 75%**](https://www.amazon.co.uk/dp/B0G3LX2BSY) [**Mixed Shrimp Food Lollies for Cherry Shrimp & All Bottom Dwellers (10 x Mixed)**Forest Aquatics**£4.65**4.1★**▲ 55%**](https://www.amazon.co.uk/dp/B0D76S6ZWT)
**~~View all trending →~~**
## **What buyers say about shrimp food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Absolutely brilliant care abd quality”*
**Color**20%
*“Lovely colours”*
**Value For Money**17%
*“Good value for money”*
**Pet Friendly**13%
*“my shrimps love this”*
**Taste-Overall**3%
*“Good shrimp food”*
**Ease Of Use**2%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Strength**1%
*“Item does what it says very strong”*
**Durability**1%
*“last okay doesn't break up as easy as I thought it would”*
**Time Taken**1%
*“Fast and all made it ok”*
### **What buyers complain about **
**Value For Money**26%
*“but overpriced”*
**Size-Overall**17%
*“They are too tiny shrimps received today”*
**Durability**14%
*“Shrimps all dead withing a week”*
**Quality-Overall**10%
*“Poor quality”*
**Stale/Rotten/Spoiled**6%
*“Just dust”*
**Color**4%
*“Not all blue”*
**Time Taken**2%
*“Very slow to hatch”*
**Instructions/User Manual/Troubleshooting**2%
*“Ignore the instructions”*
**Adhesion/Stickiness**2%
*“they just fall off the stick”*
**Functionality-Overall**2%
*“After 3 day Not working att all just brown staff and nothing else”*
### **Top return reasons **
**Durability**75%
**Value For Money**25%
## **Common questions**
- **Is shrimp food profitable to sell on Amazon United Kingdom?**
- The niche generates £183K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the shrimp food niche?**
- 15 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in shrimp food?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- **What does it cost to enter the shrimp food niche?**
- Listings span £2.82–£34.87; the average listing price is £14.91 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.
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