---
title: "Trend — senior dog food wet - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/senior-dog-food-wet/trend"
last_updated: "2026-07-31T11:55:43.511Z"
locale: en
meta:
  description: "Niche score 52/100 · £84K/yr market · 60K searches/yr · £13.70 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £84K/yr market · 60K searches/yr · £13.70 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — senior dog food wet - Flapen"
---

# **senior dog food wet**

**Worth a look**

Shows low returns (0.1%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Market size 21Growth 16Conversion 87Competition 75Returns 100Price range 63Avg price 64Brand share 38Review moat 65Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****916.78**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£13.70**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£4.94–£32.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£84K**

£84K/yr · 60K searches

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch