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80g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IYm58YQZL.jpg",12.17,71,0.0127,0.0166,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CKGRF6FW",{"asin":742,"title":743,"brand":557,"imageUrl":744,"price":745,"rating":746,"reviews":747,"clickShare90":748,"clickShare360":749,"launchDate":750,"amazonUrl":751},"B0F6Y4CFLS","IAMS Senior 11+ Dry Cat Food Chicken 3kg - Supports Healthy Ageing","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41q1Dri6dLL.jpg",10.97,4.8,367,0.0125,0.0144,"2025-05-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F6Y4CFLS",{"asin":753,"title":754,"brand":554,"imageUrl":755,"price":156,"rating":606,"reviews":663,"clickShare90":756,"clickShare360":757,"launchDate":609,"amazonUrl":758},"B0GX69GL2F","Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F+cERPNuL.jpg",0.0122,0.0037,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GX69GL2F",{"asin":760,"title":761,"brand":554,"imageUrl":762,"price":763,"rating":764,"reviews":765,"clickShare90":766,"clickShare360":767,"launchDate":768,"amazonUrl":769},"B085817XZH","Scrumbles Natural Dry Dog Food Grain Free Recipe with Fresh Salmon for Adults and Senior Breeds 2 kg Bag package may vary","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V4dpHp6CL.jpg",7.46,4.5,1157,0.0116,0.0136,"2020-02-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085817XZH",{"asin":771,"title":772,"brand":554,"imageUrl":773,"price":774,"rating":585,"reviews":679,"clickShare90":775,"clickShare360":776,"launchDate":777,"amazonUrl":778},"B0DQ9383P7","Scrumbles Sensitive+ Chicken Grain Free Dry Cat Food 700g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419gnN8gqoL.jpg",5.04,0.0113,0.0135,"2024-12-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQ9383P7",{"asin":780,"title":781,"brand":563,"imageUrl":782,"price":783,"rating":764,"reviews":784,"clickShare90":564,"clickShare360":785,"launchDate":786,"amazonUrl":787},"B07VMR2RWS","by Amazon Grainfree Recipe Dry Cat Food (Senior) with Fresh Chicken - 3kg (Previously a Lifelong brand same product)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aEkVj9qtL.jpg",8.99,1391,0.0118,"2019-12-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07VMR2RWS",{"asin":789,"title":790,"brand":554,"imageUrl":791,"price":792,"rating":793,"reviews":794,"clickShare90":795,"clickShare360":785,"launchDate":629,"amazonUrl":796},"B0FDQLQHM7","Scrumbles Grain Free Wet Cat Pate Pouch Selection 8x85g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415PVqXwTnL.jpg",20.17,3.2,20,0.0108,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FDQLQHM7",{"love":798,"hate":869,"returnReasons":933},[799,806,813,820,827,834,841,848,855,862],{"topic":800,"percentOfMentions":801,"verbatims":802},"Pet Friendly",0.4217,[803,804,805],"Cat approved","Cats love it","My dog is happy",{"topic":807,"percentOfMentions":808,"verbatims":809},"Value For Money",0.16699999999999998,[810,811,812],"Excellent value","Decent price","Great value",{"topic":814,"percentOfMentions":815,"verbatims":816},"Quality-Overall",0.1108,[817,818,819],"Excellent product","Good quality food","Great product very pleased with purchase",{"topic":821,"percentOfMentions":822,"verbatims":823},"Taste-Overall",0.0782,[824,825,826],"My cats were loving this food","Good taste","Fantastic food",{"topic":828,"percentOfMentions":829,"verbatims":830},"Smell",0.0323,[831,832,833],"Good quality cat food with an aroma that seems to appeal","Doesnt smell bad","nice aroma",{"topic":835,"percentOfMentions":836,"verbatims":837},"Ingredients-Overall",0.0291,[838,839,840],"The nutrient and ingredients are really better for the cats health","it gives piece of mind that the ingredients are of high quality compared to other brands","Good ingredients",{"topic":842,"percentOfMentions":843,"verbatims":844},"Flavor",0.020499999999999997,[845,846,847],"cats love the taste","The texture and flavour seem perfect for my cats, they go crazy for them every time","Good variety of flavours",{"topic":849,"percentOfMentions":850,"verbatims":851},"Size-Overall",0.0155,[852,853,854],"and good size","Great size kibble","finds the size",{"topic":856,"percentOfMentions":857,"verbatims":858},"Moist\u002FDry",0.0137,[859,860,861],"Good dry food for older cats","Great dry food","I am so glad she likes Scrumble All Natural Dry Food",{"topic":863,"percentOfMentions":864,"verbatims":865},"Soothing\u002FTeething",0.013000000000000001,[866,867,868],"the calming treats","Good for their teeth","These help her stay calm during fireworks",[870,877,883,889,895,901,907,913,920,926],{"topic":871,"percentOfMentions":872,"verbatims":873},"Indigestion",0.165,[874,875,876],"very upset tummy","My cats started vomiting","ending up with diarrhoea really bad",{"topic":807,"percentOfMentions":878,"verbatims":879},0.1545,[880,881,882],"it's incredibly expensive","then the seller hikes up the price","A bit pricey for amount",{"topic":849,"percentOfMentions":884,"verbatims":885},0.125,[886,887,888],"Small","the small ball shape is to small","Tiny bag,",{"topic":828,"percentOfMentions":890,"verbatims":891},0.0958,[892,893,894],"It smells quite strong which is off putting to me","Smells a bit","fills the room kinda smell",{"topic":896,"percentOfMentions":655,"verbatims":897},"Advertised Vs Actual Product",[898,899,900],"Not delivered what supposed to be","Don't believe the hype and marketing bs of this product","Not as it says on the tin",{"topic":814,"percentOfMentions":902,"verbatims":903},0.03,[904,905,906],"Lack of quality control","Very poor quality batch","V. disappointed in the quality of the Amazon purchase",{"topic":821,"percentOfMentions":908,"verbatims":909},0.0258,[910,911,912],"First of all it is more dense which makes it harder to lick-eat","Obviously different cats have different tastes","My cat would not eat a single piece of this",{"topic":914,"percentOfMentions":915,"verbatims":916},"Allergies",0.0233,[917,918,919],"my Girl has become allergic to chicken","I had an upset nose","My boxers love this although they are both a bit itchy",{"topic":842,"percentOfMentions":921,"verbatims":922},0.0225,[923,924,925],"walked away from all the flavours","It is a shame since the flavor","I only wish they did them in other flavours such as a fishy one so i could swap",{"topic":927,"percentOfMentions":928,"verbatims":929},"Hard Feel",0.02,[930,931,932],"Not soft","Those were softer in the middle","Not great as it was rock hard",[],[935,940,945,950,955,960,965,970,975,980],{"term":936,"volume":937,"growthQoq":938,"conversionRate":939},"scrumbles cat food",250900,0.0649,0.1317,{"term":941,"volume":942,"growthQoq":943,"conversionRate":944},"scrumbles",91556,0.1976,0.0996,{"term":946,"volume":947,"growthQoq":948,"conversionRate":949},"scrumbles wet cat food",45366,0.2506,0.1189,{"term":951,"volume":952,"growthQoq":953,"conversionRate":954},"senior dry cat food",20298,-0.3709,0.0585,{"term":956,"volume":957,"growthQoq":958,"conversionRate":959},"dry cat food senior",17302,-0.2474,0.0827,{"term":961,"volume":962,"growthQoq":963,"conversionRate":964},"scrumbles dry cat food",14363,-0.1065,0.1478,{"term":966,"volume":967,"growthQoq":968,"conversionRate":969},"scrumbles cat",13892,-0.0506,0.0933,{"term":971,"volume":972,"growthQoq":973,"conversionRate":974},"scrumbles cat food wet",10289,0.1304,0.0961,{"term":976,"volume":977,"growthQoq":978,"conversionRate":979},"cat biscuits senior",8899,0.1606,0.0842,{"term":981,"volume":982,"growthQoq":983,"conversionRate":984},"scrumbles wet food cats",4893,0.4888,0.1254,[986,992,997,1002,1007,1012],{"title":987,"href":988,"score":989,"verdict":185,"marketSize":990,"growth90":991},"dog calming products","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fdog-calming-products",67,664989.07,-0.2197,{"title":993,"href":994,"score":989,"verdict":185,"marketSize":995,"growth90":996},"probiotics for dogs","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fprobiotics-for-dogs",1685303.77,-0.0397,{"title":998,"href":999,"score":989,"verdict":185,"marketSize":1000,"growth90":1001},"dog pram","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fdog-pram",308985.3,0.3985,{"title":1003,"href":1004,"score":989,"verdict":185,"marketSize":1005,"growth90":1006},"cat tunnel outdoor","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fcat-tunnel-outdoor",47155.93,1.2588,{"title":1008,"href":1009,"score":989,"verdict":185,"marketSize":1010,"growth90":1011},"flea collar for cats","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fflea-collar-for-cats",592818.93,0.1842,{"title":1013,"href":1014,"score":1015,"verdict":1016,"marketSize":1017,"growth90":1018},"cat toys","\u002Fresearch\u002Fuk\u002Fpet-supplies\u002Fcat-toys",68,"launch",2750661.92,0.0403]