---
title: "Products — scratching post - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/scratching-post/products"
last_updated: "2026-07-31T08:44:22.284Z"
locale: en
meta:
  description: "Niche score 63/100 · £788K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £788K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — scratching post - Flapen"
---

# **scratching post**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 18Conversion 56Competition 76Returns 97Price range 68Avg price 75Brand share 85Review moat 24Quality gap 60

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.07**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£788K**

£788K/yr · 1.1M searches

**Price range**

**Good****£6.86–£32.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,358.98**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")