---
title: "Scratching Post — £788K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/scratching-post"
last_updated: "2026-07-31T08:31:51.886Z"
locale: en
meta:
description: "Niche score 63/100 · £788K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £788K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scratching Post — £788K/yr Amazon UK Niche (2026) - Flapen"
---
# **scratching post**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 18Conversion 56Competition 76Returns 97Price range 68Avg price 75Brand share 85Review moat 24Quality gap 60
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.07**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£788K**
£788K/yr · 1.1M searches
**Price range**
**Good****£6.86–£32.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,358.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, scratching post is a £788K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratching post market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£603K–£754K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**50%**
Top 20: 91%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**45%**
- Amazon Basics17% - Conlun12% - Coching8% - TRIXIE7% - RAM ONLINE7% - EHEYCIGA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/scratching-post/trend)
## **Top scratching post search terms**
- **cat scratcher**469K/yr-12.1%3.2% conv. - **scratching post**274K/yr-7.8%3.7% conv. - **cat scratching**64K/yr-35.1%2.1% conv. - **cat scratch**52K/yr-10.2%2.4% conv. - **cat scratcher post**41K/yr-3.9%3.0% conv. - **cat scratching post extra tall**27K/yr-28.8%3.6% conv. - **tall cat scratching post**32K/yr-26.1%2.7% conv. - **large cat scratching post**30K/yr-18.2%2.2% conv. - **cat scratchers**22K/yr-14.1%1.7% conv. - **cat scratchers for indoor cats**13K/yr+29.8%1.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/scratching-post/search-terms)
## **Top scratching post products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£24K6%£47K9%£71K12%£95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Cat Scratching Post for Indoor Cats Standard with Dangling Toy 80 cm Grey**Amazon Basics**£14.52**4.7★32,466 rev](https://www.amazon.co.uk/dp/B07G3GVBV7) [2**Conlun Cardboard Cat Scratcher 58 cm L Shape Scratch Pad**Conlun**£12.46**4.2★1,261 rev](https://www.amazon.co.uk/dp/B0DLSBMPMW) [3**TRIXIE Wild Cat Scratching Board Robust Corrugated Cardboard Cat Scratcher with Catnip Satisfies Natural Scratching Instinct & Protects Furniture 41 × 24 × 7 cm**TRIXIE**£7.06**4.4★14,805 rev](https://www.amazon.co.uk/dp/B0160VM4LU) [4**Ram Large Cat Scratching Post Cat Tree Post Tree 40cm Brown**RAM ONLINE**£7.63**4.3★2,786 rev](https://www.amazon.co.uk/dp/B097DWKRHP) [5**Cat Scratching Board Durable Scratch Pad Corrugated Cardboard Cat Scratcher for Indoor Cats Heavy Duty Double-Sided Usability Recyclable with Catnip Medium 1 Pack**Coching**£6.86**4.3★24,253 rev](https://www.amazon.co.uk/dp/B07CZZSVZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection**Mot Ycse**£9.02**168 rev5mo ago](https://www.amazon.co.uk/dp/B0GLM4TCQ8) [**Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm**MomTend**£14.74**44 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZWDPC2) [**Rex & Roxy Cat Scratching Post 80CM | Tall Sisal Scratch Pole For Indoor Cats | Plush Base Cat Tower With Hanging Toy | Strong Post For Kittens And Large Breeds**Rex & Roxy**£12.84**156 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T5CK9G) [**Cat Scratching Board 58cm high L-Shaped Cat Scratcher Vertical & Horizontal Scratching pad 3cm Thick Cardboard with Fun DIY Stickers Durable Eco-Friendly**Coching**£11.94**127 rev12mo ago](https://www.amazon.co.uk/dp/B0F43L3NG3) [**HOMIDEC Cat Tree 112cm Cat Scratching Post for Indoor Cats Cats Tower**HOMIDEC**£25.47**2,056 rev1y ago](https://www.amazon.co.uk/dp/B0F8JBDKNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L Shaped Cat Scratcher 64CM Vertical Cat Scratching Pad with Interactive Ball Toy Durable Corrugated Cardboard Cat Scratcher Board for Indoor Cats Furniture Protection**Mot Ycse**£9.02**3.8★**▲ 317%**](https://www.amazon.co.uk/dp/B0GLM4TCQ8) [**Cat Scratching Board Sisal Cat Scratcher Bed 160 Curved Design Solid Beech Wood & Sisal Pad Cats Scratch Board Pet Furniture for All Cats Protecting Furniture Scratching Mat Extra-Large 59x32x16cm**MomTend**£14.74**4.3★**▲ 244%**](https://www.amazon.co.uk/dp/B0GGZWDPC2) [**Cat Scratching Board 58cm high L-Shaped Cat Scratcher Vertical & Horizontal Scratching pad 3cm Thick Cardboard with Fun DIY Stickers Durable Eco-Friendly**Coching**£11.94**4.4★**▲ 183%**](https://www.amazon.co.uk/dp/B0F43L3NG3) [**Nobleza - Cat Scratching Post Small Cat Activity Center Kitty Climbing Tree with sisal Kitten Play Tower with Hanging Toys Grey 25 * 25 * 35cm**Nobleza**£8.88**4.2★**▲ 140%**](https://www.amazon.co.uk/dp/B0BZHPN1SM) [**Rex & Roxy Cat Scratching Post 80CM | Tall Sisal Scratch Pole For Indoor Cats | Plush Base Cat Tower With Hanging Toy | Strong Post For Kittens And Large Breeds**Rex & Roxy**£12.84**4.8★**▲ 63%**](https://www.amazon.co.uk/dp/B0G2T5CK9G)
**~~View all trending →~~**
## **What buyers say about scratching post**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**26%
*“Comfortable for cats”*
**Quality-Overall**14%
*“Good quality & perfect for big cats”*
**Value For Money**12%
*“Amazing value”*
**Strength**9%
*“Its very stable”*
**Scratch Resistance**7%
*“These are great scratchers”*
**Assembly/Installation**6%
*“Easy assembly”*
**Size-Overall**5%
*“Good size”*
**Durability**4%
*“Seems really durable”*
**Ease Of Use**2%
*“Handy”*
**Fun/Entertainment Experience**2%
*“Fantastic Toy for Cats”*
### **What buyers complain about **
**Size-Overall**26%
*“its quite big”*
**Durability**12%
*“Broke within a couple of months”*
**Strength**10%
*“Not very robust”*
**Quality-Overall**8%
*“cheap quality”*
**Assembly/Installation**4%
*“It was a little difficult to put together”*
**Value For Money**3%
*“Definitely not worth the money”*
**Adhesion/Stickiness**2%
*“Not sticky enough”*
**Advertised Vs Actual Product**2%
*“Picture is misleading”*
**Smell**1%
*“Strong chemical smell”*
**Design-Overall**1%
*“The only part I wasnt too keen on was the base design”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**12%
**Quality-Overall**8%
**Strength**5%
**Assembly/Installation**4%
**Advertised Vs Actual Product**3%
**Durability**3%
**Material Quality**3%
**Adhesion/Stickiness**2%
**Escape Proof**1%
## **Common questions**
- **Is scratching post profitable to sell on Amazon United Kingdom?**
- The niche generates £788K/yr across 45 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the scratching post niche?**
- 31 brands and 50 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in scratching post?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 0.6%.
- **When does demand for scratching post peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the scratching post niche?**
- Listings span £6.86–£32.21; the average listing price is £15.07 (sweet spot $15–$100). The average incumbent carries 5,359 reviews — the moat a new listing must climb.
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