---
title: "Trend — sawdust - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/sawdust/trend"
last_updated: "2026-07-31T22:47:33.144Z"
locale: en
meta:
  description: "Niche score 57/100 · £410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £410K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sawdust - Flapen"
---

# **sawdust**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 24Conversion 95Competition 54Returns 100Price range 41Avg price 31Brand share 37Review moat 78Quality gap 58

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****445.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£410K**

£410K/yr · 351K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.19–£24.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£9.71**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch