---
title: "Salmon Dog Food — £2.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/salmon-dog-food"
last_updated: "2026-07-31T06:34:24.755Z"
locale: en
meta:
description: "Niche score 61/100 · £2.7M/yr market · 1.0M searches/yr · £19.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £2.7M/yr market · 1.0M searches/yr · £19.04 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Salmon Dog Food — £2.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **salmon dog food**
**Launch it**
A $2.7M/yr market growing +6.2% this quarter with returns at 0.1% — clears our launch bar.
Market size 96Growth 33Conversion 96Competition 66Returns 100Price range 61Avg price 85Brand share 0Review moat 48Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.7M**
£2.7M/yr · 1.0M searches
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.04**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.94–£30.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,680.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salmon dog food is a £2.7M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salmon dog food market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£2.4M–£2.9M**
- units × avg price
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**0%**
- HARRINGTONS71% - Scrumbles22% - BETA4% - Autarky3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +6.2% search growth over the last 90 days.
25K15KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/salmon-dog-food/trend)
## **Top salmon dog food search terms**
- **harringtons dry dog food**528K/yr+8.9%10.3% conv. - **scrumbles dog food**165K/yr+20.1%12.1% conv. - **harringtons**65K/yr-4.3%9.7% conv. - **harringtons dog food**49K/yr-3.0%9.3% conv. - **adult harringtons dry dog food**26K/yr-12.8%10.0% conv. - **beta dog food adult 14kg**32K/yr-6.8%12.2% conv. - **autarky dog food 12kg**27K/yr-5.7%8.4% conv. - **salmon dog food**27K/yr-20.9%3.6% conv. - **harrington dog food**21K/yr-28.7%9.8% conv. - **beta dog food**14K/yr+4.9%8.0% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/salmon-dog-food/search-terms)
## **Top salmon dog food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£109K8%£218K12%£327K16%£436K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg**HARRINGTONS**£20.02**4.6★4,741 rev](https://www.amazon.co.uk/dp/B00A689BFQ) [2**Harringtons Complete Dry Adult Dog Food Lamb & Rice 15kg**HARRINGTONS**£23.93**4.6★5,658 rev](https://www.amazon.co.uk/dp/B003ZGETR6) [3**Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg**HARRINGTONS**£24.94**4.6★3,754 rev](https://www.amazon.co.uk/dp/B003ZGEU70) [4**Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary**Scrumbles**£7.45**4.6★1,432 rev](https://www.amazon.co.uk/dp/B07G5NDHLD) [5**Scrumbles Natural Dry Dog Food Grain Free Recipe with Fresh Salmon for Adults and Senior Breeds 2 kg Bag package may vary**Scrumbles**£7.46**4.5★1,157 rev](https://www.amazon.co.uk/dp/B085817XZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scrumbles Natural Wet Dog Food Multipack Grain Free 6x 150g**Scrumbles**£4.94**417 rev2y ago](https://www.amazon.co.uk/dp/B0D81HQKQK) [**Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g**Scrumbles**£11.09**70 rev2y ago](https://www.amazon.co.uk/dp/B0D7WHXRSX) [**Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g**Scrumbles**£10.31**63 rev2y ago](https://www.amazon.co.uk/dp/B0D7WJ3T8P) [**Harringtons Superfoods Dry Adult Dog Food Salmon & Veg 1.7kg (Pack of 4)**HARRINGTONS**£18.01**689 rev2y ago](https://www.amazon.co.uk/dp/B0CTJ5CLGT) [**Harringtons Superfoods Dry Adult Dog Food Chicken & Veg 12kg**HARRINGTONS**£25.70**282 rev2y ago](https://www.amazon.co.uk/dp/B0CSG9ZCRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harringtons Complete Dry Adult Dog Food Lamb & Rice 4kg (Pack of 3)**HARRINGTONS**£18.61**4.6★**▲ 137%**](https://www.amazon.co.uk/dp/B0BJS1TZPK) [**Scrumbles Chicken Natural Wet Dog Food Grain Free Recipe with 65% Chicken and Slippery Elm 12x 150g**Scrumbles**£11.09**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0D7WHXRSX) [**Scrumbles Duck Natural Wet Dog Food Grain Free Recipe with 65% Duck and Slippery Elm 12x 150g**Scrumbles**£10.31**4.4★**▲ 118%**](https://www.amazon.co.uk/dp/B0D7WJ3T8P) [**Harringtons Complete Dry Adult Dog Food Turkey & Veg 4kg (Pack of 3)**HARRINGTONS**£20.27**4.8★**▲ 108%**](https://www.amazon.co.uk/dp/B0BJSV3WQG) [**Harringtons Complete Dry Adult Dog Food Turkey & Veg 18kg**HARRINGTONS**£30.77**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B07YRXSYMT)
**~~View all trending →~~**
## **What buyers say about salmon dog food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**37%
*“Dog loves it”*
**Value For Money**20%
*“Excellent value for money”*
**Quality-Overall**14%
*“Quality food”*
**Taste-Overall**7%
*“Dog loves this food”*
**Flavor**2%
*“Dog loves this flavor”*
**Smell**2%
*“No smelly smells”*
**Size-Overall**2%
*“Suitable size for my dog”*
**Moist/Dry**2%
*“Great dry food”*
**Ease Of Chewing/Swallowing**1%
*“easy to eat”*
**Advertised Vs Actual Product**1%
*“The product was as advertised”*
### **What buyers complain about **
**Smell**14%
*“Bad smell”*
**Value For Money**12%
*“Can get much cheaper”*
**Allergies**10%
*“Cause skin allergies”*
**Indigestion**9%
*“ending up with diarrhoea really bad”*
**Size-Overall**7%
*“This. very large bag”*
**Flavor**5%
*“walked away from all the flavours”*
**Advertised Vs Actual Product**4%
*“looks nothing like the picture on box”*
**Stale/Rotten/Spoiled**4%
*“its gone mouldy at the bottom of the bag”*
**Quality-Overall**3%
*“Not as good as I had hoped for”*
**Contamination**2%
*“contaminant”*
### **Top return reasons **
**Moist/Dry**100%
## **Common questions**
- **Is salmon dog food profitable to sell on Amazon United Kingdom?**
- The niche generates £2.7M/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (61/100).
- **How competitive is the salmon dog food niche?**
- 4 brands and 120 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in salmon dog food?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- **What does it cost to enter the salmon dog food niche?**
- Listings span £4.94–£30.77; the average listing price is £19.04 (sweet spot $15–$100). The average incumbent carries 1,680 reviews — the moat a new listing must climb.
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