---
title: "Trend — rubber dog toys - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/rubber-dog-toys/trend"
last_updated: "2026-07-31T12:30:41.883Z"
locale: en
meta:
  description: "Niche score 51/100 · £129K/yr market · 224K searches/yr · £9.48 avg price. Soft demand (-14.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £129K/yr market · 224K searches/yr · £9.48 avg price. Soft demand (-14.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — rubber dog toys - Flapen"
---

# **rubber dog toys**

**Worth a look**

Shows low returns (0.4%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Market size 29Growth 18Conversion 67Competition 77Returns 98Price range 58Avg price 29Brand share 25Review moat 22Quality gap 78

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£2.69–£32.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£129K**

£129K/yr · 224K searches

**Avg price**

**Okay****£9.48**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,805.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.8%**

90-day search growth — must beat 0% to launch