---
title: "Trend — royal canin hypoallergenic cat food - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/royal-canin-hypoallergenic-cat-food/trend"
last_updated: "2026-07-31T11:54:49.879Z"
locale: en
meta:
  description: "Niche score 47/100 · £414K/yr market · 213K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £414K/yr market · 213K searches/yr · £12.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — royal canin hypoallergenic cat food - Flapen"
---

# **royal canin hypoallergenic cat food**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 22Conversion 97Competition 15Returns 100Price range 44Avg price 57Brand share 0Review moat 53Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£12.87**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£414K**

£414K/yr · 213K searches

**Review moat**

**Good****1,373.45**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£5.23–£22.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand